How social media is changing farming in Kenya
Business Daily
BBC
4.4 • 816 Ratings
🗓️ 20 October 2022
⏱️ 19 minutes
🧾️ Download transcript
Summary
We hear from some of the many small-scale farmers in Kenya who are using apps like What’sApp, Facebook and Instagram to share information about the best way to grow fruit and veg and sell direct to consumers. From the vibrant markets of Nairobi to the lush green slopes of Mount Kenya Sam Fenwick investigates how farming entrepreneurs are using smartphones to grow profits as well as peas. But running a business online can be challenging in Kenya where internet connections can be patchy and data bundles expensive. Safe access to the internet is seen as development goal. At the 77th session of the United Nations General Assembly governments, the private sector, philanthropic funds and international organisations agreed that investment in digital infrastructure would help drive growth in emerging economies. US$295 million was committed to advance inclusive digital public infrastructure.
Presenter / Producer: Sam Fenwick Image: Cathy Kamanu; Credit: Cathy Kamanu
Transcript
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| 0:00.0 | I'm Gene Lee. |
| 0:01.1 | And I'm Jeff White. |
| 0:02.2 | And we're back with a brand new episode of our podcast, The Lazarus Heist, recorded in front of a live audience in New York City. |
| 0:10.1 | That's our new special live episode of The Lazarus Heist, the podcast about hacking and North Korea. |
| 0:15.5 | And we're returning soon with a second season. |
| 0:18.1 | So what better moment to listen to the whole of season one? Or, if you've heard |
| 0:21.9 | it already, listen again. Remind yourself with the whole story. For the new episode and for the |
| 0:26.4 | whole of the first season, search for the Lazarus Heist wherever you found this podcast. |
| 0:35.7 | Hello and welcome to Business Daily from the BBC World Service. |
| 0:40.0 | I'm Sam Fenwick. |
| 0:41.1 | And today I'm taking you on a journey across Kenya to find out how social media is changing the way people produce food and sell it. |
| 0:50.2 | I'm telling you, Samantha, since I knew social media selling, I've never looked back. |
| 0:55.0 | From the vibrant dusty markets of Nairobi, |
| 0:58.1 | to the lush green slopes of Mount Kenya. |
| 1:04.0 | So it's just a matter of sprinkling the seeds. |
| 1:07.1 | Hear how apps like Instagram, Facebook and WhatsApp are helping create farming entrepreneurs. |
| 1:13.9 | And watering them. |
| 1:19.3 | So there's a lot of bush that is going on. |
| 1:22.5 | So we just walk through the path where we are going to be doing the clearing. |
| 1:28.5 | We're going to be using some of the bush for mulching. |
| 1:31.7 | Meet Kathy Khamanu. |
| 1:33.7 | Her farm in Moranga County is about 100 kilometres from Kenya's capital, Nairobi. |
... |
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