Boom. Shake the room, Fire Nation. JLD here and welcome to entrepreneurs on fire, brought to you by

the HubSpot podcast network with great shows like I digress. Today we're pulling a timeless

EO Fire classic episode from the archives and today we'll be breaking down how Silicon Valley

convinces a lot of

startups to do a lot of dumb stuff. To drop these value bombs, I have brought Rand Fishkin into

Eofire Studios. Rand is the founder of Spark, Toro, and Maas, author of Lost and Founder,

loves whiskey, travel, and helping people do better marketing.

And today, Farnation, we'll talk about why it builds 20 years to build a reputation and

five years to ruin it.

We'll also talk about how at some level we're always trading time for dollars and that you

can get some folks who are very talented of what they do and they can still be a poor

fit for your company and how you can avoid this and more

when we get back from thinking our sponsors. As a small business owner, paying and taking care

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Wondering what to do when you need motivation, wish you had a go-to guy when it comes to preventing

burnouts, tune in to Jenna Couther's The Goll Digger podcast, brought to you by the HubSpot

podcast network.

Listen to the Goll Digger podcast wherever you get your

podcast. So Rand, say what's up to Fire Nation and share something interesting about yourself

that most people don't know. Absolutely. John, thank you for having me and thanks to everyone at

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