How Should I Start and Promote My Specialized Course?

AskPat 2.0: A Weekly Coaching Call on Online Business, Blogging, Marketing, and Lifestyle Design

Pat Flynn

Business Advice, Marketing, Podcasting, Getting Started, Business Strategy, Business, Small Business, Passive Income, Online Entrepreneurship

4.9 • 638 Ratings

🗓️ 3 March 2022

⏱️ 33 minutes

🔗️ Recording | iTunes | RSS

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Summary

#1211 Today, we're speaking with Jodi Gregory from SeekInfo.com. Jodi helps people with advanced research strategies—way more than just a simple Google search. She's been doing this for twenty years now. And recently, she's had an inclination to teach people how to do what she's been doing through a cohort-based course. But she's feeling stuck with how to get the course up and running—and especially how to find students for it. I help Jodi nail down just who this specialized course may be for, and how she can position it. Jodi's also a member of our latest Heroic Online Courses Bootcamp, and I talk a little in this episode about how the bootcamp gives you the tools and support you need to create a course students will rave about. Show notes and more at SmartPassiveIncome.com/ap1211.

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Transcript

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0:00.0	AskPath.
0:03.8	AskPack.com.
0:08.2	Dot com.
0:11.8	What's up, everybody?
0:12.9	Pathland here and welcome to episode 1,211.
0:17.9	You're about to listen to a coaching call between myself and an entrepreneur just like you.
0:21.7	And today we're speaking with Jody Gregory from seekinfo.com. She's been doing this thing for 20
0:28.5	years now. And just recently, she's had this inclination to teach people how to do what she's
0:34.9	been doing and do it with a cohort-based course.
0:38.2	That means with a group of students at the same time, maybe turning it into a digital course
0:42.3	down the road.
0:42.9	But, you know, she's asking me questions like, how do I start and promote this thing?
0:46.3	You know, she doesn't really have, quote, unquote, an audience and has only been relying
0:49.9	on word of mouth since her start.
0:52.4	And her business is successful, but she wants this to be successful and a little bit more
0:55.5	passive as well.
0:56.8	So how are we going to do that?
0:57.7	Well, sit back, listen in, and we'll uncover it all.
1:01.0	Here she is Jody Gregory from seekinfo.com.
1:05.7	Jody, welcome to Ask Pat.
1:07.2	Thanks so much for joining us today.
1:08.7	Hi.
	...

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