How She Went From ZERO To $2M in 18 Months

Capitalism.com with Ryan Daniel Moran

Capitalism.com

Entrepreneur, Amazon, Lifestyledesign, Investing, Startup, Ryandanielmoran, Finance, Cashflow, Freedomfastlane, Lifestyle, Business, Passiveincome, Financialfreedom, Entrepreneurship

4.8 • 793 Ratings

🗓️ 7 July 2025

⏱️ 53 minutes

🔗️ Recording | iTunes | RSS

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Summary

Elina Panteleyeva is the founder of Dood Woof, a wellness brand focused on providing products for doodle dogs. She started the company after being laid off from her tech job in 2023, and has since reached a $2M run rate. Today, she lays out exactly how she got there from zero. You can find Dood Woof at https://doodwoof.com/

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Transcript

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0:00.0	March, 2023, I got laid off for my tech job.
0:03.1	That's really all I knew my whole career.
0:04.9	So I was like, okay, what am I going to do next?
0:07.2	Two years ago, Alina had no business.
0:10.8	Today, she has a multi-million dollar business.
0:13.8	So you were living off of savings while you were building the business?
0:16.5	Savings and then pulled like my 401k money out.
0:19.6	You were hanging by a thread.
0:21.0	Pretty much, yeah.
0:22.1	Were you scared?
0:23.1	Oh yeah.
0:24.1	I was so scared.
0:25.1	It's weird because you really don't know what's going to happen, like ever when you
0:28.9	launch your product.
0:29.9	Alina is a case study of someone who came through this process and now has a seven-figure
0:36.2	business that allows her to live life on her
0:39.0	own terms.
0:40.0	I couldn't imagine having the life I do now.
0:42.2	And I'm not like ball in with a Rolex or anything.
0:45.1	That comes when you sell a company.
0:47.2	Today I sit down with Alina to go through her business.
0:51.7	How she built the audience of customers that wanted to buy her product
	...

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