Is Instagram Dying? | S2 E21
Full-Time Influencer Podcast
Tina Lee
5 • 673 Ratings
🗓️ 12 September 2022
⏱️ 18 minutes
🧾️ Download transcript
Summary
So you want to become an influencer but what’s holding you back is, well, Instagram. You might be feeling a little slumped from the lack of growth or reach lately and wondering if IG is worth it after all? Well, as I see it, there is still the best place to grow a strong online personal brand in 2022. (p.s. I am NOT sponsored or paid by Instagram in ANY way. These are my personal opinions!) It may be true that Instagram is going through a bit of an identity crisis, but it is certainly not dead. And in this episode, I'll explain why!
Welcome to the Full-Time Influencer Podcast. I'm your host Tina Lee (@ofleatherandlace) I'm sharing some of my expertise and industry information, to help you decode social media, and create content that helps aspiring creatives like you become full-time influencers so you can also do what you love for a living!
CHECK OUT THE SHOW NOTES FOR THIS EPISODE: www.fulltimeinfluencer.co/blog/season-2-episode-22
👉 Want to learn how to go viral with Reels? Inside our Reels Rocket Ship program, we teach you how to create engaging short-form videos and go viral with Reels. Join now to skyrocket your following on ReelsRocketShip.com
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If you want to make influencing a successful side hustle or profitable career then you need this guide! We cover the 11 ways that you can make money from Instagram right now (even if you don't have a ton of followers!)
👉🏻 CLICK HERE TO GET THE ULTIMATE IG MONETIZATION GUIDE👈🏻
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Timestamps:
(1:44) - Instagram pushes video content, particularly reels, with frequent updates.
(2:58) - Build personal brand on Instagram; variety of content options.
(4:02) - Advantages over TikTok; many ways to express yourself.
(7:51) - Free to start; easier learning curve than YouTube.
(9:29) - Reels offer growth opportunities; repurpose on any platform.
(14:54) - Embrace social media changes, create short-form video content.
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Don't forget to follow the Full-Time Influencer on: Instagram | YouTube
Transcript
Click on a timestamp to play from that location
| 0:00.0 | There's just plenty of different ways that you could create one piece of content for Instagram |
| 0:04.7 | and then have it work for you without doing extra work on all these other platforms. |
| 0:10.9 | There hasn't been a better time than now to build an online following across multiple platforms. |
| 0:24.5 | Well, across multiple platforms. Welcome to the full-time influencer podcast. |
| 0:27.1 | I'm your host, Tina Lee, |
| 0:28.2 | and I'll be sharing industry knowledge and social media tips |
| 0:30.8 | through weekly interviews with established creators and Q&A sessions. |
| 0:34.8 | Our goal is to help you decode social media, |
| 0:37.1 | become a full-time influencer, |
| 0:38.4 | and do what you love for a living. Let's dive in! Hello creators, today's episode is going to be a |
| 0:48.9 | minisode and I want to address a particular question I got in the email the other day asking me, |
| 0:55.0 | is Instagram dying? |
| 0:57.0 | So I think there are a lot of people who are unhappy with Instagram right now. |
| 1:02.0 | I think this is something that is very important to address. |
| 1:05.0 | It is true that I think Instagram is going through a pretty big identity crisis in 2022. That being |
| 1:13.6 | said, it is certainly not dead or dying. As of right now, there are 1.4 billion monthly active |
| 1:22.9 | users on Instagram, and these are numbers for 2022. So think about it. These are active users. There is no way |
| 1:30.9 | that Instagram is dying if they have 1.44 billion active users. But let's address some of the |
| 1:37.6 | problems they are facing right now. We have seen that Instagram is making a huge push for video |
| 1:43.7 | content in particular Reels. |
| 1:46.3 | There's a lot of tests and changes and updates being announced by the head of Instagram |
| 1:51.6 | Adam Mossery every month or sometimes even more frequent than that. |
... |
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