How Shannon Built Lume Deodorant Into A 9-Figure Brand In Under 5 Years
Capitalism.com with Ryan Daniel Moran
Capitalism.com
4.8 • 802 Ratings
🗓️ 21 March 2022
⏱️ 59 minutes
🧾️ Download transcript
Summary
Shannon Klingman grew Lume Deodorant into a 9-figure brand in under 5 years and she did it without raising capital, without any prior experience as an entrepreneur, and she did it starting in her late 40s.
Which should crush all of your excuses for why you can't do it too!
In this interview she talks about how to build a business from a mindset of freedom.
After she was turned down by investors, companies, banks, and an appearance on Shark Tank she decided to do things on her own, with the freedom to build the brand the way she really wanted to.
This conversation will inspire you to see what is possible with hard work and a commitment to tap into your full potential.
To learn more about the 5 Days To 7 Figures Challenge visit:
www.Capitalism.com/5
If you're ready to build a 7-figure business you can sell that doesn't eat up all of your time, watch Ryan's FREE 4-part video series - The Perfect Business
https://www.capitalism.com/perfect/?utm_source=CapPod&utm_medium=podcast&utm_campaign=episode
Transcript
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| 0:00.0 | Hello, my friends. Welcome back to the show. This is my favorite podcast ever. I'm going to be |
| 0:11.9 | joined by Shannon Klingman. You may not know that name, but she's the founder of Loomy Deodorant, |
| 0:17.2 | which grew to over $100 million in less than five years. |
| 0:23.6 | She didn't share the exact timeline, but it was fast. |
| 0:28.6 | She did it without raising capital. |
| 0:30.6 | She did it without having been an entrepreneur before, and she did it starting in her late 40s. |
| 0:38.3 | Yes, I just crushed all of your excuses in the opening words of this episode. |
| 0:44.3 | This was my favorite podcast maybe ever because Shannon touched on what real freedom is. |
| 0:53.3 | Real freedom is a place from which you start a business. |
| 0:57.8 | Real freedom is the perspective and the energy through which all great entrepreneurial ideas come from. |
| 1:05.7 | She started from that place, which gave her the ability to grow a wonderful company, a company that just had a monstrous |
| 1:14.4 | exit, a company that was turned down by all of the big companies, by Shark Tank, by Banks, |
| 1:23.0 | and she said, fine, I'll do this on my own. If you don't leave this episode without feeling immensely |
| 1:31.5 | inspired, like all of your excuses have been crushed and more energized to start the thing that |
| 1:38.8 | you want to start than ever, something has gone terribly wrong. You didn't listen correctly. You are in a bad mood. |
| 1:47.3 | You need to check yourself. This is probably the most inspiring hour that I spent as a podcaster. |
| 1:55.8 | And I think that you will leave this feeling more optimistic, energized, and confident to tap into the |
| 2:02.8 | full creative capacity that is in you as an entrepreneur. And I think you will leave this |
| 2:09.5 | episode feeling like you can create what you want to create, not what has been modeled by so |
| 2:16.3 | many people. She is able to tell that story in a way that |
| 2:19.8 | I've tried to tell on this podcast, but fully couldn't because I needed the reminder from |
| 2:25.6 | Shannon, too. So I hope you enjoy this episode, a fraction as much as I enjoyed recording it |
... |
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