maybe even before launching a CEO, figure out what your CRO means, you know, your conversion rate

optimization, figuring out what your offer incentive is, is if we're getting one out of 100 people

come to your website and take action, give you a call or fill out a form, how do we move the needle

to two out of 100, three out of 100, four out of 100? And sometimes that misstep is saying, well,

let's get more people and let's get

more visibility overstepping that. Well, what about that funnel is can we move the needle in the

conversion rate? Do you have an offer? Do you have an incentive? Do you have unique selling proposition?

Do you have social proof? Do you have trust credentials? Do you have good content in place?

Do you have a newsletter capture form? Do you have live chat? Let's look at that landscape first before we say, hey, let's just spend more money and try to increase the volume of traffic on to your website. I think that's a large misstep I see. And really the majority of new clients that come on, they're saying, hey, I want to spend X amount of money. It's almost like the spray and pray. Let's blast more. Let's blast more.

I'm like, well, let's look at your user journey.

Let's look at your user engagement.

And let's look at your website looks like before we just blindly kind of spend more and more money

hoping we move the lead volume in that method.

Welcome to the home service expert.

Where each week, Tommy chats with world-class entrepreneurs

and experts in various fields, like marketing, sales, hiring, and leadership to find out what's

really behind their success in business.

Now, your host, The Home Service Millionaire, Tommy Mello.

Welcome back to the home service expert.

My name's Tommy Mello, and today I have Brian Hong out of New Orleans.

He's an expert in design, marketing, advertising, SEO, and digital marketing.

He's the president of Infantec designs.

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