everybody wants to like pull the kamikaze move it's two in the morning the bar's closing

and then they want to go talk to a bunch of people and try to close it like that's not how it

works you have to put in some good conversation you have to look at you and that's brands

because you're you're playing to someone's emotions people make decisions emotionally and then

back them up with logic.

But all the CFOs and all the smart business people want to attribute their sales to something,

to some tactical reason that people made. But you're just getting the reason. They clicked on

the Google ad is the reason you're getting the sale,

but there was a bunch of other stuff that went into that that you don't see because they're

making these decisions emotionally. So that's what drives me crazy is people all think people make

decisions in a strategic manner. They don't. They make decisions emotionally and back them up

with logic. The same way you get into a relationship, the same way you choose who your friends are, the same way you choose who you're going

to marry. It's the same thing. Welcome to the home service expert where each week Tommy chats

with world class entrepreneurs and experts in various fields like marketing, sales, hiring, and leadership

to find out what's really behind

their success in business.

Now, your host, the Home Service Millionaire, Tommy Mello.

Welcome back to the Home Service expert.

I'm your host, Tommy Mello, and today I have a very special guest.

He's a legend in the advertising world. Met him probably six years ago golfing. His name's

Scott Harky. He lives here in Phoenix, Arizona. There's a lot of things for marketing all over the

country. Very, very big company. He owns a company called OH Partners. He's a lot of things for marketing all over the country. Very, very big company.

...