All right, good morning. Good afternoon. Good evening. I know we've got a worldwide audience here today.

I know that we've got people all the way in New Zealand and Australia tuning in, which it must be about 1, 2 o'clock in the morning. So if that is you, thank you. I know we've got lots of people over in America tuning in because this is a topic that is worldwide at the moment. It's the MTR edition.

It's to boost your bookings boot camp, 30 days,

whatever you want to call it.

And I've worked... is worldwide at the moment. It's the MTR edition. It's to boost your bookings boot camp,

30 days, whatever you want to call it. And I've worked and I've changed this sort of format

around where in the past we would do a little bit of social, a little bit of SEO, a little bit

arbitrage. I wanted to do a boot camp that is solely focused on one topic, one topic only,

which is something that I think is really topical at the moment because Airbnb just released some numbers,

but one in every five stays on Airbnb that's booked is over 30 days.

And I think that so many of you are not setting up your business, your calendar and your marketing the right way to be able to attract these. So that's what we're going to achieve over the next three days. Today, we've got Ryan Luke, who's next to me on my right or left. However, you're looking at this. Tomorrow, we've got Ruben Kanye, and on Wednesday we've got Dr. Rachel Gainsborough, all experts in their own way when we talk about this. Now, Ryan, you've created something called

Contractor B&B. Can you just give a little background of how many years you've been into the

industry, what you were doing, sort of pre, sort of doing this and why you pivoted to this model

and sort of numbers and anything behind that? Yeah, sure. So I started in 2019, or back end of 2018, started looking to buy property and then fell

into Airbnb, had quite a, what's the word, a meteor, or a rise of, I ended up with

450 units within three years across Dubai and UK, mainly in the UK, about 90 in Dubai.

All Airbnb short-term strategy.

I had 85 staff in office in Dubai, had 25 staffing in office in the UK, hated my life, looked great on paper, was absolute chaos

behind the scenes. I didn't have a life, really. And then I then started to lose money. So it went

from like three years of just profit, profit, profit, profit to then first month was, it was a 90k loss and I tell you it was even when we

were in Miami that's when I got the numbers when we were speaking in Miami back in 2022 I think it was

wasn't our back end of 31 and and and I got the numbers and I was like that's a bit of a shock

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