How Rob Murgatroyd Went Viral in His 50s and Reinvented His Life in Italy

The Chris Harder Show

Chris Harder

Entrepreneurship, Business

4.9 • 1.5K Ratings

🗓️ 26 May 2025

⏱️ 49 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Ever wonder what it takes to design a dream life and go viral while doing it? In this episode, I brought back one of my best friends in the world, Rob Murgatroyd. We talk about what made him move to Italy and become a viral sensation on Instagram, TikTok, and Facebook in his 50s. Rob shares his exact content formula to rack up millions of views online, how to know when it's time to trade "more" for "meaning", and what he's learned from the Italian lifestyle that most entrepreneurs are missing. Get ready to curate your life and business!

HIGHLIGHTS

00:00 How where you live shapes who you become.

06:45 What Italians have mastered about the "middle" of life.

10:00 Why Rob left California for a slower and deeper life in Italy.

12:15 The BTS story of Rob's upcoming book! (and maybe a movie)

15:00 How Italian culture flipped Rob's style, confidence, and mindset.

19:00 What's your formula for going viral at 50+?

25:15 Rob's 5-step viral content formula.

33:45 The surprising social platform outperforming Instagram and TikTok.

38:00 Details on our exclusive Italy Rally experience.

RESOURCES

Grab your spot for the Italian Supercar Rally HERE!

Join the most supportive mastermind on the internet - the Mentor Collective Mastermind!

Make More Sales in the next 90 days - GET THE BLUEPRINT HERE!

Check out upcoming events + Masterminds: chrisharder.me

Text DAILY to 310-421-0416 to get daily Money Mantras to boost your day.

Chris: @chriswharder

Lori: @loriharder

Frello: @frello_app

Rob: @robmurgatroyd

Rob in Italy: @robkim_italia

Transcript

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0:00.0	We're rating everything now based on how we did within three seconds.
0:04.0	That's the metric, right?
0:05.4	That's what we're looking at on Instagram.
0:07.1	Well, what does that mean?
0:08.0	That means that your first line is everything.
0:10.0	You know, your hook is everything.
0:11.6	And how do you stop them from scrolling?
0:14.0	Real quick, TikTok or Instagram, which one's better to put your attention into right now?
0:18.7	The answer is actually not what you think.
0:27.8	Welcome everybody to the Chris Harder Show,
0:30.2	where we are making you unapologetic about your pursuit of success,
0:33.6	knowing that when good people like you make good money,
0:36.0	they can then do great things.
0:38.1	My name is Chris Harder and several times per week. I will bring you epic guests, solo episodes,
0:42.8	and every single tool, trick and skill set you need to grow your business, grow your money mindset,
0:47.9	and to grow your wealth to levels that you have never reached before. I've ended up in a unique
0:52.3	place in life where I've got the experience, the connections, and all of the secrets that it takes to be successful. And I'm lifting
0:58.7	the curtain to reveal it all to you in an effort to help put you in a position of
1:02.9	abundance so great that you can then be as generous as possible. So let's lock arms and let's get
1:09.8	started.
1:13.5	Hey everybody, welcome back to the Chris Harder Show.
1:15.6	You are in for a real treat today because I'm sitting down with one of my best friends in
	...

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