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Entrepreneurs on Fire

How referrals REALLY work: Lee Frederiksen shares all!

Entrepreneurs on Fire

John Lee Dumas

Content, Passive, Entrepreneuronfire, Podcast, Money, Entrepreneurs, Income, Success, Business, On, John, Marketing, Eofire, Entrepreneurship, Online, Dumas, Niche, Fire, Careers, Media, Lee, Internet, Mobile, Interview, Entrepreneur, Seo, Finance, Social

4.84.1K Ratings

🗓️ 23 March 2015

⏱️ 29 minutes

🧾️ Download transcript

Summary

Visit EOFire.com for complete show notes of every Podcast episode.

Lee is the Managing Partner at Hinge Marketing and is a rare combination of businessman and research scientist. An award-winning marketer and business strategist, he draws on his Ph.D. in behavioral psychology and his own deep experience as CEO and entrepreneur to help firms achieve high growth and profitability.

Transcript

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0:00.0

Entrepreneur on fire, 883.

0:03.8

Understand your market better than they understand themselves and you will be successful.

0:10.0

If you're prepared to ignite the EO Fire and the webinar course.com is your fuel.

0:16.0

10 days to amazing webinars. Ignite.

0:22.0

Hiring with Zippercuter, you can post a 50 plus job size, including social networks like LinkedIn, Facebook and Twitter.

0:29.0

All with a single click.

0:31.0

Post a free job at zippercuter.com slash fire. That's zippercuter.com slash fire.

0:38.0

Transform any phone into your business phone with evoice. Go to evoice.com slash fire for your special extended 60 day free trial.

0:48.0

That's evoice.com slash fire.

0:52.0

Entrepreneurs near and far, Johnny Duma's here and I am fired up to bring you our feature guest today.

1:01.0

Lee Fredrickson. Lee. Are you prepared to ignite?

1:06.0

Yes, I am.

1:08.0

All right. Lee is the managing partner at hinge marketing.

1:12.0

He is a rare combination of businessman and research scientist and award winning marketer and business strategist.

1:19.0

He draws on his PhD in behavioral psychology and his own deep experience as CEO and entrepreneur to help firms achieve high growth and profitability.

1:31.0

Lee, give him a fire nation just little insight. So share more about you personally and expand upon the business.

1:38.0

Well, we are branding and marketing and we work exclusively with professional services firms and these are things like a counten's engineers management consultants, IT companies and we help them brand and grow their firm.

1:54.0

We specialize in high growth firms.

1:57.0

And Lee, give me a little insight about you personally.

2:00.0

It's interesting. I think I grew up as an entrepreneur. I was raised on a farm and went to school to and never looked back.

2:09.0

But I think right from the beginning, I had in my blood the notion that you control your own destiny and that's what my life has been.

2:18.0

Controlling your own destiny, fire nation. That's why we take the leap into becoming an entrepreneur. We can call the shots. We roll the die and then we get back up again.

...

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