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The Journal.

How Puff Bar Became the Most Popular Vape for Kids

The Journal.

The Wall Street Journal

News, Daily News, Business News

4.25.8K Ratings

🗓️ 18 November 2021

⏱️ 19 minutes

🧾️ Download transcript

Summary

Last year, the FDA cracked down on flavored vapes in hopes of combatting a rise in teen vaping. But thanks to a loophole in the FDA's rule, sweet, fruity flavors are still around. WSJ's Jennifer Maloney details how a product called Puff Bar has become the top-selling vape among kids. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

In 2019, parents, public health officials and politicians were all talking about the

0:10.6

surge in teen vaping.

0:12.9

They called it a crisis.

0:14.9

Today, the CDC estimates that over 3.5 million teens are vaping, and that number is climbing.

0:22.4

An expert now testifies that some teens are waking up in the middle of the night to

0:26.8

date.

0:30.8

Many thought it was the flavors that were enticing so many kids to start vaping.

0:35.3

Flavors like apple crumble, cinnamon toasterio and cola.

0:39.5

So the FDA took action.

0:41.8

It banned almost all flavored vape pods, and only allowed menthol and tobacco.

0:49.6

But today, sweet and fruity flavors are still on the market.

0:54.2

Because that FDA regulation had a big loophole.

0:58.0

And a company called Puff Bar exploited that loophole.

1:01.1

Now, it's the best selling vape among kids.

1:07.2

Welcome to the journal, our show about money, business and power.

1:11.2

I'm Ryan Knudson.

1:12.2

It's Thursday, November 18th.

1:20.6

Coming up on the show, how Puff Bar side-step government regulation, and kept its flavored

1:25.9

vapes on the market.

1:42.2

We have a problem in our country.

1:44.3

It's a new problem.

1:45.3

It's a problem that nobody really thought about too much a few years ago, and it's called

...

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