I welcome to the Boosley podcast, very special episode coming up today.

I interviewed Liam Carolyn of Ginger and Gold over in Norwich for a behind the host special.

This is where I'm going to be interviewing hosts just like you all over the world to discover the tools

and the tactics and the advice that they have in the business and that they can pass on to you.

Today was a really good one. I'm really glad you started with Liam.

A real nice guy. Please do reach out to him and say thank you for this.

So without further ado, please do go and say hi to Liam.

But most importantly, let's get on with the show.

You very briefly mentioned your dynamic pricing software tool, which I feel like is really important.

So number one, why did you decide to take the plunge with dynamic software pricing and what made you choose price labs?

The simple answer is it's a must. It's got to be something that you're putting into business.

And the reason being is if not you leave a money on the table.

I ran Ginger Gold for two years, probably without any dynamic pricing software.

And that was by checking local prices, making sure that we were high on key dates, lower on winter dates.

And I always thought that we had it kind of right.

As soon as we plugged in switches to hostfully plugged in the dynamics price and software through price labs,

the rates just went up to prices, which we wouldn't necessarily always put on there.

But it realized when the highest demand weekends are.

So it would adjust the price depending on demand.

You can cap it if you're uncomfortable with the prices as well.

So you've got so much more control.

Even if you're not worried about increasing your prices, which I imagine most people will want to if the option's there,

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