How Presence, Not Hustle, Built a $25M Business with Josh Rathweg
Entrepreneurs on Fire
John Lee Dumas
4.8 • 4.1K Ratings
🗓️ 11 June 2026
⏱️ 27 minutes
🧾️ Download transcript
Summary
After building $25M across 10 franchise units, Josh Rathweg is now President of Cloudbound, and as Co-Founder of Presence on Purpose, he teaches entrepreneurs to lead with intention, integrity and impact.
Top 3 Value Bombs
1. Your business doesn't plateau because of strategy; it plateaus because of your leadership presence.
2. Presence means pausing, reflecting, and responding intentionally instead of reacting on instinct.
3. You don't fix culture by fixing your team; you fix culture by fixing your presence first.
Play Above the Clouds. Curated for fun, cultivated for development - CloudBound
Sponsors
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50 Days - Join JLD on his free '50 Days to Something' video series on YouTube and create something special in 50 days.
Transcript
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| 0:00.0 | Boom. Shake the room, Fire Nation. JLD here and welcome to Entrepreneurs on Fire. |
| 0:08.0 | Brought to you by High Level, the all-on-one sales and marketing platform. |
| 0:11.8 | Today we'll be breaking down how Presence, not Hustle, built a $25 million business. |
| 0:17.2 | And to drop these vibe bombs, I brought Josh Rathwegg into Eofire Studios. |
| 0:20.8 | After building $25 million across 10 franchise units, Josh is now the president of Cloudbound. |
| 0:26.1 | And as co-founder of Presidents on purpose, he teaches entrepreneurs to lead with intention, |
| 0:30.9 | integrity, and impact. |
| 0:32.6 | And today we talk about presence as a competitive advantage, the COVID crucible from broken to the top 10% and oh so much more. |
| 0:40.0 | And hey, big thank you for sponsoring today's episode goes to Josh and our sponsors. |
| 0:45.4 | If you are building a real business, you need real infrastructure. High level gives you website |
| 0:50.5 | hosting, funnels, email marketing, automation, calendar booking payments, and course hosting |
| 0:54.1 | all on one platform, plus award-winning 24-7 support. |
| 0:57.6 | Get a 30-day free trial in my full bonus stack that includes a 50-minute private call with me and much |
| 1:02.3 | more at high-level fire.com. High-level fire.com. Fire Nation, 50 days will fly right on by. |
| 1:11.0 | The only question is, will you have something to show for it? |
| 1:14.0 | I created a free YouTube series called 50 Days to Something, a step-by-step path to build |
| 1:19.7 | a real product, service, or offer in just 50 focused days. |
| 1:24.2 | Start today for free at Eofire.com slash YouTube. |
| 1:30.1 | Josh, say what's up to Fire Nation and share something that you believe about becoming successful |
| 1:36.5 | that most people disagree with. I love it. Look, I tell on my team all the time, |
| 1:42.1 | strap in, we're going to talk quick and we're here to win. |
| 1:45.5 | So I think that's a great question to kind of lead off with. I have learned over the years, |
... |
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