Let's take a tour of language designed to shape politics.

The left is obsessed with teaching children about sexual and gender identity.

Marketing sneakers or those goofy mouse ears to kids, that's one thing.

But marketing complicated topics of sexuality and gender, that's grooming.

Here's the problems I have with the Affordable Care Act.

Number one, there is a provision in there that anyone over the age of 74 has to go before

what is effectively a death penalty.

But now, Florida Governor Ron DeSantis is determined to make the happiest place on Earth a living hell.

Baby Maga is mad that Disney opposes his don't say gay bill.

Democracy depends on us choosing our views on political issues.

But when the language used to describe those political issues is engineered in a laboratory to be divisive

and can produce a 15 point difference in what we think about the political issues.

Are we choosing our views or is the language choosing our views for us?

I'm Tristan Harris.

And this is your undivided attention, the podcast from the Center for Human Technology.

Our guests today are Jedi Masters of Political Communication.

Drew Weston is a political psychologist and messaging consultant based at Emory University.

And Frank Lunds is a political communications consultant, pollster, and pundit.

And in some cases, our guests have used their Jedi Master powers of language in ways that increase partisanship.

And yet, whatever we might think of their politics, we can ask, how can we decode the divisive power of language?

And how can we use those Jedi powers to design language that doesn't divide but unifies?

Frank Lunds and Drew Weston, welcome to your undivided attention.

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