3 Tactics Top Podcasters Attribute To Their Success | Deirdre Tshien

Podcasting Made Simple

Alex Sanfilippo, PodMatch.com

Education, Content Marketing, Podcast Guesting, Podcast Hosts, Podcasting, How To, Audience Growth, Podcast Guests, Business, Podcasters, Marketing, Monetization, Technology

5 • 671 Ratings

🗓️ 20 December 2022

⏱️ 18 minutes

🔗️ Recording | iTunes | RSS

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Summary

Send Us a Text Message MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/206 Based on a survey of 1,076 podcasters, there are 3 distinct marketing tactics higher-income podcasters are doing that lower-income podcasters are not. If you’re struggling to grow and monetize your show, these three marketing tactics are just what you’ll need! In this episode, Deirdre Tshien will share the 3 tactics you need to start implementing now (and they’re easier than you think) so you can begin exponentially g...

Transcript

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0:00.0	You're listening to Podcasting Made Simple, where we deliver weekly masterclass episodes
0:09.8	that help podcast hosts and podcast guests elevate their podcasting game.
0:14.2	I am your host, Alex San Felipe.
0:16.7	Today's episode features audio from a session of the latest PodPro's quarterly event.
0:21.3	To learn more about the speaker in this episode along with other helpful resources, including
0:25.6	the video version of this episode and links to attend next quarter's event, please visit
0:30.2	podpros.com slash 206. And now please enjoy today's episode.
0:40.4	Do you know what I've never really understood about gaming as someone who's not a gamer?
0:46.9	This concept of cheat codes.
0:50.3	Where does a satisfaction come in in succeeding in a game where all the way through you had access
0:57.0	to cheap codes that gave you more strength and more speed or unlocked particular parts of the game
1:02.1	that could earn you more points? I just did not get it until I came across a research paper
1:10.3	by Improved Podcast where over 1776 podcasters were surveyed,
1:15.2	and there was a particular section that blew my mind.
1:20.2	It highlighted three things that high-income earning podcasters defined as making over $50,000 a year
1:27.4	are doing that lower-earning income podcasters defined as making over $50,000 a year are doing that lower earning income
1:30.7	podcasters are not. And in that moment, I got it. I got the satisfaction that comes from having
1:40.1	the cheat code. Because with this particular cheat code, we now know the exact three things that
1:47.5	we need to focus on, the three particular marketing tactics that are actually going to make an
1:53.5	outsized difference in growing our shows and becoming those higher income earning podcasters.
2:04.0	How cool is that? And do you want to know that even greater news? These marketing tactics aren't some of the things that we obsess about
2:09.8	all the time, things like posting on social media every day, or being consistent with podcasting
	...

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