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Entrepreneurs on Fire

How Pirates, Dreamers and Innovators Create and Dominate Markets with Christopher Locchead

Entrepreneurs on Fire

John Lee Dumas

Business, Entrepreneurship, Careers

4.84.1K Ratings

🗓️ 15 July 2017

⏱️ 24 minutes

🧾️ Download transcript

Summary

Christopher is the co-author of Harper Collins' "instant classic" Play Bigger: How Pirates, Dreamers and Innovators Create and Dominate Markets and he's the co-host of the Legends and Losers podcast. He is a former three-time public company CMO and entrepreneur. Fast Company Magazine calls him a "Human Exclamation Point," The Marketing Journal says he's one of "The Best Minds in Marketing" and The Economist calls him "off-putting to some."

Transcript

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0:00.0

Light that sparkfire nation, a JLD here and welcome episode 1728 of EO Fire, where I am

0:10.9

chatting with today's most inspiring entrepreneurs a seven days a week.

0:16.4

And if you're ready to master productivity, master discipline and master focus in 100

0:20.9

days, visit themasteryjournal.com.

0:26.0

And I'll show it today's featured guest, Christopher Lockhead.

0:29.0

Christopher, are you prepared to ignite?

0:31.6

I absolutely am ready to light myself and everybody else on fire.

0:36.0

Christopher is the co-author of Play Bigger, how pirate dreamers and innovators create

0:42.8

and dominate markets.

0:43.8

And he's a co-host of the Legends and Losers podcast.

0:48.5

He is a former three time public company CMO in entrepreneur.

0:53.8

Christopher, take a minute, fill in some gaps from that in show and give us a little glimpse

0:57.5

to your personal life.

0:58.5

Well, first of all, John, thanks, of course, for having me, a big fan of the show.

1:02.8

And I'm someone who got thrown out of school at 18 for being stupid.

1:07.2

I found out at 21 that I'm dyslexic.

1:10.7

And so the alternatives I had in life were work a manual labor job.

1:14.8

I was an orderly at a hospital.

1:16.7

So I could either shave old guys, you know what's for a living, or I could start a company.

1:23.3

And so with my friend Jack, I decided to start a company.

1:27.6

And today I'm a retired CMO living in beautiful Santa Cruz, California.

1:32.2

And I surf a lot and I married you an extraordinary woman and I live with an amazing tribe of people.

...

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