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Marketing School - Digital Marketing and Online Marketing Tips

How Piggybacking on Big Brands Drives Sales + Is Liquid Death’s Hype Killing Its Brand?

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.61.3K Ratings

🗓️ 26 August 2025

⏱️ 19 minutes

🧾️ Download transcript

Summary

In this episode #3029, Eric Siu and Neil Patel discuss how brands can leverage popular culture in marketing, drawing lessons from companies like Nintendo and Liquid Death. They highlight the risks of expanding product lines, the influence of investor pressure, and the ongoing challenge for businesses to stay relevant in competitive markets. TIME-STAMPED SHOW NOTES (00:00) The Power of Popularity in Marketing (03:39) Brand Evolution and Market Positioning (07:17) The Risks of Expanding Product Lines (11:05) Investor Pressure and Business Growth (15:32) The Challenge of Staying Relevant To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!

Transcript

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0:00.0

Dude, did you end up seeing, what was it called, Mario Car and is it Dalit Vietnam?

0:08.6

No.

0:09.9

Dude, I have a YouTube clip of it.

0:12.0

It's on the list somewhere.

0:13.0

I don't know if I ended up putting, where is it?

0:15.9

There you go.

0:17.7

How tying your product or service to something well known is a great way to get more success. Click on the link and share your screen. Yeah, let me share my screen. Okay, hold on, hold on. This is funny. Oh, I have seen this. Okay, I'm going to share my screen. Do I need the audio on or no audio? You could or not. It doesn't make a difference so people can see. Okay, I'm going to share it. I'm going to turn the audio on to you guys. Okay, here those that you get hurt, like Mario Kart. Those of you that didn't see this, basically, it's like a you... Like Mario Kart.

1:11.3

Those of you that didn't see this, basically, it's like a real-life Mario Kart where they're going down a track.

1:16.1

And it looks fun, but it looks pretty dangerous.

1:19.4

So do you want to...

1:20.1

This is in Vietnam, right?

1:21.4

This is in Vietnam.

1:22.5

And what's interesting on this is, it's like, if you do something that's tied to something that's really popular, like Mario Kart, you can do well.

1:30.3

And the reason I put this in here is, yesterday I was eating dinner with my kids and my wife and kids made this chicken fajita wrap or something like that.

1:40.3

And I was like...

1:41.3

Emma made it?

1:42.3

My kids, Emma, Michelle. And I was like, what the heck is this made it? My kids, Ann Wolf, yeah, Emma, Michelle.

1:45.0

And I was like, what the heck is this?

1:47.0

And they're like, it's a Peppa Pig. Have you heard of Peppa Pig? It's like, yeah, yeah, yeah. It's a Peppa Pig dinner. And, you know, it comes two times a week to your house and you cook together. And I'm like, what does this is that to do with pepah pig? It's just fajitas. But they tied it in to something that kids love or family loves and it becomes popular.

2:06.7

And then all of a sudden they're doing tons of revenue.

2:08.9

Do you know how many people got injured?

2:10.7

Because this seems like a liability, man.

...

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