I saw this post from Matt Diggity and I thought this is interesting.

So when you think about doing SEO, how to rank Highland SEO forever, what are the things that you're supposed to do?

Okay, you build content that is maybe content that stands out from what everyone else is doing.

So maybe instead of publishing 20 pieces of crap, you publish one thing that's really good and one thing that stands out.

So I think an example is, Neil, that the charts's really good and one thing that stands out.

So I think an example is, Neil, that the charts that you have are actually things that stand on that are worth retweeting. And the brand mentions too, not just the backlinks anymore. So you think about the brand mentions, okay, we get a lot of reach out. So I'm sure you do too. A lot of people are looking for Reddit now. A lot of people are looking for YouTube now because they're looking for citations,

they're looking for brand sentiment overall.

They want to be able to control the narrative. A lot of people are looking for Reddit now. A lot of people are looking for YouTube now because they're looking for citations.

They're looking for brand sentiment overall.

They want to be able to control the narrative. They also know that if you're trying to rank on AI overviews, you're trying to make an AI mode. Guess what? Google is going to favor their own properties, YouTube, right? Reddit is number one when you think about what the LLMs are citing. So that's the game that you're trying to play.

You're not just trying to game anything anymore.

You're trying to understand that you have to,

if you're trying to rank on per're not just trying to game anything anymore.

You're trying to understand that you have to, if you're trying to rank on perplexity, which you did a video on, perplexity loves fresh citations, right? Chachibbitty cares more about clean structure. They all care about how much you update your content. So SEO, I think 15, 20 years ago, when you and I first started doing SEO,

it was a lot more gameable.

But now if you take a more long-tail or a long-term approach to it and do the things that are hard to do, but most people aren't willing to do, that's how you're going to rank on SEO forever. It doesn't matter how much this stuff is because quality is what moves to the top at the end of the day. And the quote that, you know, you've liked to use quite a bit in the past is that the Eric Schmidt quote, right?

How brands are, brands will rise to the top because the internet is just, it's a cesspool of crap, right? And brands usually, the reason they're a brand is because they try to approach things from a quality standpoint.

Yeah.

And you saw the article that Searching Land posted Profound ended up releasing data

that there was a 52% drop in Chad GPT referral traffic since July.

Yeah, you and I both put this in here, yeah.

Yeah, based on 100 million keywords that they were looking at on chat GPT.

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