We're going to start.

First, the first episode is for a podcast episode, Neil, how is important is it to have a microphone? I don't think it's that important. I think that's a lie. Whatever. That's the only thing that matters. I don't know about that. Neil doesn't have his microphone, guys, but we're going to, don't worry, guys. We're going to record in person next time that the sound will get better.

So, Neil, I mean, today, so Chair Powell, so we'll start a little bit with, with kind of interest rates and how it affects marketing.

So he just spoke at the Jackson Hole event, and I think there's actually a crypto event going on over there as well.

And so Neil had this topic here on if we will see a bull run in marketing with lower rates.

I think that's a good place to start.

So Neil, what do you think?

Because I'll tell you what, Neil, I was actually holding to deploy a little bit because I thought he was going to come in a little

more on the pessimistic side, right? Because everyone's monitoring to see what he's going to say.

But I opened up coin market cap and everything jumped. I was like, oh, and then I looked at his

language. I was looking at Twitter. I asked Grock what he said. And it looks like he's saying that, hey, it looks like we're in a good place.

We're going to stop maybe looking at that 2% inflation target.

And it looks like we're going to have some cuts coming, right?

At least you said September.

So what did you hear?

Yeah.

So the summary is they got to look at the data.

Based on the data, they're open to cutting if it needs to be cutting.

And he was more positive about that versus the past.

And the September's job data should end up coming out before they make their decision on whether to hold the rates steady or cut.

And when I say the September jobs data is technically jobs data for August that you end up getting in September

because there's a little bit of a lag before you can get the jobs data.

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