How Photographers Can Increase Sales with Branding Photography Packages

The Portrait System Podcast

Sue Bryce Education

Female, Marketing, Education, Portraits, Business, Arts, Self-employed, Confidence, Wisdom, Start-up, Photographer, Artist, Leadership, Finance, Motivation, Visual Arts, Creative, Photography, Coaching, Goal Setting, Entrepreneur, Small Business Owner

4.9 • 662 Ratings

🗓️ 20 April 2026

⏱️ 56 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this episode of The Portrait System Podcast, Nikki sits down with South Africa–based photographer Simone Dorfman to talk about real-life marketing strategies that actually work. Simone shares how she built a photography business with a $2,000 average sale in a small town by offering personal branding photography, product photography, and content creation services for small businesses.

They discuss:

• Photography marketing strategies for small markets

• How to increase photography pricing through value-adds

• Running simple Instagram and Facebook ads

• Partnering with stylists and content creators

• Packaging B-roll social video with photography sessions

• Booking branding clients through networking

• Creating photography packages for small business owners

If you’re a photographer looking to increase your photography pricing, attract better branding clients, and simplify your marketing strategy, this episode is packed with actionable advice you can use right away.

If you’re building a photography business, want to grow your portrait photography income, or are curious about how to make money from photography online, this conversation is packed with actionable advice.

👉 For more videos like this, visit: https://theportraitsystem.com/

ABOUT THE PORTRAIT SYSTEM:

The step-by-step system to turn your portrait photography into a profitable business.

Build a solid foundation for the portrait business you want

Attract the right clients over and over again

Confidently create the work you’re proud of

Streamline, scale, and grow with purpose

Join an international community of thousands of photographers learning to build and succeed in their portrait businesses.

With hundreds of specially designed courses to help you create and grow a profitable contemporary portrait business.

Whether you’re starting out or scaling up, The Portrait System gives you the tools to build a portrait business that supports your life.

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Transcript

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0:00.0	Hey there, it's Nikki Klosser, and I want to let you know about an awesome free giveaway for people on our email list.
0:21.8	If you haven't already, click the link in our podcast description or go to the PortraitSystem.com slash sign up to get on the list. If you sign up, you'll get a free posing 101 PDF to jumpstart things. It's an epic PDF, so you'll definitely want to get this. Also, just by being in our email community,
0:26.0	you'll get deals, sales, and information about any of our upcoming events and activities.
0:31.1	So head over to the portrait system.com slash sign up and sign up today.
0:37.2	You're listening to The Portrait System podcast. You know, people always say the right clients will say yes, the right clients will say yes,
0:39.0	but you still have this moments of, oh, but they'll say yes to me.
0:42.9	And once you get that validation and nothing better after that's booked and all said and done
0:50.2	and you get that wonderful client review, then you just literally on top of the world.
0:55.7	There's nothing better than that.
0:58.3	Welcome to the Portrait System podcast. I'm your host, Nikki Klosser, and this show is here
1:03.0	to help you succeed in the world of photography and business to help you learn to become
1:07.3	financially free doing what you love and so much more. With over one million downloads, countless photographers have taken what they've learned from
1:14.5	both our episodes and from the Portrait System.com, and they have grown their businesses,
1:19.2	quit their day jobs, and are designing a life of their dreams.
1:22.6	We keep it real and share stories about the ups and downs that come with running a photography
1:26.7	business.
1:32.1	You'll hear real life stories of how other photographers run their business, and you'll learn actionable steps that you can take to reach your own goals.
1:35.3	Thank you so much for being here, and let's get started.
1:38.9	This episode of The Portrait System podcast is all about real-life marketing strategies that actually work.
1:45.9	I'm Nikki Klosser, and my guest this week is Simone Dorfman. She's a photographer in South Africa,
1:51.2	and she has a $2,000 average sale. During our conversation, she shares exactly how she markets
1:57.6	her work and increases her sales by adding some pretty awesome services for her
	...

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