How Meg Loeks Built a Photography Business Around Family, Art, and Education
The Portrait System Podcast
Sue Bryce Education
4.9 • 662 Ratings
🗓️ 11 May 2026
⏱️ 54 minutes
🧾️ Download transcript
Summary
In this episode of The Portrait System Podcast, Nikki sits down with photographer and educator Meg Loeks to talk about how she built a photography business rooted in storytelling, color, and creativity. Meg shares how she went from a corporate marketing job to running a thriving portrait business, and how life circumstances eventually led her to focus fully on photography education.
They talk about building momentum through social media, finding clients through your network, evolving your style, using color intentionally, and how education can become a powerful second income stream for photographers. Meg also shares her approach to photographing families, styling sessions, working with created light, and growing a loyal audience online.
If you’re a photographer interested in building a business, refining your artistic voice, or eventually stepping into education, this conversation is full of insight and encouragement.
Meg’s work is known for its rich storytelling, cinematic lighting, and thoughtful use of color, and this episode gives a great behind-the-scenes look at how she thinks about both art and business.
If you’re building a photography business, want to grow your portrait photography income, or are curious about how to make money from photography online, this conversation is packed with actionable advice.
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With hundreds of specially designed courses to help you create and grow a profitable contemporary portrait business.
Whether you’re starting out or scaling up, The Portrait System gives you the tools to build a portrait business that supports your life.
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Transcript
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| 0:00.0 | Hey there, it's Nikki Klosser, and I want to let you know about an awesome free giveaway for people on our email list. |
| 0:21.8 | If you haven't already, click the link in our podcast description or go to the PortraitSystem.com slash sign up to get on the list. If you sign up, you'll get a free posing 101 PDF to jumpstart things. It's an epic PDF, so you'll definitely want to get this. Also, just by being in our email community, |
| 0:26.0 | you'll get deals, sales, and information about any of our upcoming events and activities. |
| 0:31.1 | So head over to the portrait system.com slash sign up and sign up today. |
| 0:36.8 | You're listening to The Portrait System podcast. A lot of times when clients are hiring me, one of the reasons they're |
| 0:37.6 | hiring me is because of my use of color. And so I work with them heavily on wardrobe. And I actually |
| 0:45.6 | in my welcome guide, I have like a bunch of examples with like, you know, different family |
| 0:51.1 | portraits and then color pallettes next to those. |
| 0:57.3 | Welcome to the Portrait System podcast. I'm your host, Nikki Klosser, and this show is here |
| 1:02.0 | to help you succeed in the world of photography and business to help you learn to become |
| 1:06.3 | financially free doing what you love and so much more. With over one million downloads, |
| 1:11.3 | countless photographers have taken what they've learned from both our episodes and from the |
| 1:15.2 | Portraitysystem.com and they have grown their businesses, quit their day jobs, and are designing |
| 1:19.6 | a life of their dreams. We keep it real and share stories about the ups and downs that come with |
| 1:24.8 | running a photography business. You'll hear real-life |
| 1:27.8 | stories of how other photographers run their business, and you'll learn actionable steps that you can |
| 1:32.5 | take to reach your own goals. Thank you so much for being here, and let's get started. |
| 1:37.4 | Hi there, I'm Nikki Klosser, and my guest this week on the Portrait System podcast is Meg Luchs. |
| 1:42.6 | There's a moment that so many photographers dream of when you |
| 1:45.6 | leave that safe job and finally bet on yourself. Meg didn't only make that leap, but she created |
| 1:52.4 | an entire body of art that feels like storytelling, just like magic. Meg tells us all about |
| 1:59.4 | how she creates that magic using color, styling, |
... |
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