How Overlooking ‘Attention’ Hurts Your Business

The GaryVee Audio Experience

Gary Vaynerchuk

Business, Marketing, Entrepreneurship

4.8 • 18.1K Ratings

🗓️ 14 January 2021

⏱️ 9 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Today’s episode is a GaryVee TV Classic! No matter what you are trying to do, whether that raise money for a charity, or run for mayor, or sell a product, you need the attention of the end consumer to do so. Nothing you say or do will matter unless you can get the attention of the person you are trying to reach out to. You could have the best milkshake in the world but nobody will know about it if you are unable to keep the attention. Every business's #1 asset is its ability to garner the attention of others. Once you realize this, you will think very differently about your marketing strategies and start putting a lot more time and effort into creating content for people on the internet that will not only bring value but catch their attention long enough to pull them away from the thousands of other people trying to do the exact same thing. Enjoy! Let me know what you thought

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Transcript

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0:00.0	This is the Gary V. Audio Experience.
0:05.1	Attention is the number one asset.
0:08.1	You have to figure out how to produce audio, written words, pictures and videos for Facebook,
0:14.0	Twitter, LinkedIn, Instagram.
0:16.5	The reason to watch my content is not for me to motivate you on Instagram.
0:21.2	It's for you to watch what I'm doing in getting people's attention.
0:25.1	You should be consuming my content.
0:27.0	You could listen.
0:31.0	Other people take one day.
0:33.0	I don't care about that.
0:35.0	The only reason I want people to follow my content is not for my message.
0:40.4	It's super basic.
0:41.4	Do the right thing, Dick.
0:43.4	That's my message.
0:44.4	Cool.
0:45.4	Let's all move on.
0:47.2	The reason to watch my content is to watch how I'm manifesting and creating content on
0:51.6	all these platforms, contextually to the platform, and then for you to replicate it for
0:56.6	whatever your mission is.
0:59.4	Attention.
1:00.5	I spend my life in a very basic mind frame.
1:03.5	And if you look at the politics of your country, my country, if you look at the businesses,
	...

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