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WSJ Tech News Briefing

How OpenAI Made Sora, Its Text-to-Video AI Tool

WSJ Tech News Briefing

The Wall Street Journal

News, Tech News

4.61.6K Ratings

🗓️ 14 March 2024

⏱️ 12 minutes

🧾️ Download transcript

Summary

Sora, OpenAI’s new text-to-video artificial intelligence model, can create highly realistic, detailed scenes. When its AI-generated video clips hit social media last month, people were blown away by the quality, though OpenAI won’t publicly release Sora until later this year. In an exclusive conversation, WSJ senior personal tech columnist Joanna Stern sat down with OpenAI’s CTO Mira Murati to better understand how Sora works, and how it might change in the future. You can watch Joanna’s full video here. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

The less your business spends the more margin you keep.

0:03.5

Net Suite by Oracle brings accounting, finance, inventory, and HR into one proven platform,

0:09.5

helping you reduce costs everywhere.

0:12.0

Now through April 15th, Net Suite is offering a one-of-a-kind flexible financing program.

0:17.9

So head to NetSuite.com slash Wall Street right now. Welcome to Tech News Briefing.

0:27.0

It's Thursday March 14th.

0:29.0

I'm Alex Oscela for the Wall Street Journal.

0:31.8

Coming up on today's show, some 20-somethings who have spent nearly half their lives on social

0:36.8

media have chosen to make a big move.

0:39.8

Quit Tik-Tock.

0:40.8

We'll hear why from W.S.J. family and tech columnist Julie Jargan.

0:45.4

And then, Open AI recently announced SORA, a new text-to-video artificial intelligence tool.

0:51.9

In an exclusive conversation

0:53.8

W.S.J. Senior personal tech columnist Joanna Stern sat down with open AI's CTO

0:59.2

Mira Marotti to better understand how the tool works and how it might change in the future.

1:05.0

But first, more than 170 million Americans are on Tik-Tok,

1:12.0

but the app's future in the US is in question.

1:15.0

Yesterday, the House of Representatives voted overwhelmingly to approve a bill to ban

1:20.0

Tik-Tok or to force the company's sale.

1:23.0

Lawmakers have said they fear the app's Chinese parent company,

1:26.4

Bightance, would give US users data to China's government.

1:30.0

But on a personal level, some people are already taking control of their relationship with the app.

...

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