How Not to Reinvent Yourself | How Your Unrelated Experience Will Help You Grow Your New Business - 31

Build Your Tribe | Grow Your Business with Social Media

Brock Johnson

Marketing, Business

4.9 • 2.7K Ratings

🗓️ 6 April 2015

⏱️ 15 minutes

🔗️ Recording | iTunes | RSS

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Summary

So how does one go from having a dog grooming business to being a business coach and can you use your existing customer or email list to grow your new business? How would a rock and roll singer be able to incorporate her former image and experience into her work as a health and fitness coach and later a business coach and mentor? If you started off as a dentist, but now you want to write a children's book, how do you re-invent yourself? In this episode you'll actually learn that the best idea is not to reinvent or stray from your past or previous customers, experience or identity, but rather to embrace them. The crazy, odd, unrelated and perhaps bizarrely unrelated nature of your past experience and what you want to do or what you are doing today, is, in fact, what makes you so uniquely you! That is what will draw a very specific type of individual to you!!! In this episode, we talk CRM, customer lists, email lists, how to create an opt-in from one business to your next, example of how to write emails, email funnels, the customer journey, serving your lifer, building your tribe and being authentically you! Join the InstaClubHub to go deep in learning all the latest tips and strategies to Instagram growth and engagement! InstaClubHub.com Check out all the brand new Push Journal designs!!! Hurry and get yours before they sell out!! www.pushjournal.com Links from today's episode: Leave Chalene or Brock a message or ask them a question at ‪(619) 500-4819‬ Not sure what your thing is? Go to Chalene.com/MyThing Learn more about Kajabi Leave Chalene a Voicemail review or question for a chance to win a gift HERE Stop dieting & start living: PhaseItUp.com Get the 131 Book!!! Here's The System I Use Every Day to be More Organized & Crazy Productive: www.pushjournal.com Sign Up For MY WEEKLY NEWSLETTER and you'll get FREE tips on how to live a ridiculously amazing fun-filled life! Be sure you are subscribed to this podcast to automatically receive your episodes!!! Subscribe to The Chalene Show!!! Join our NEW, awesome PodSquad on Facebook here! Get episode show notes here: www.chalenejohnson.com/podcast Connect with me on your fav social platform: Chalene: SnapChat: ChaleneOfficial Facebook: www.Facebook.com/Chalene Instagram: www.Instagram.com/ChaleneJohnson Twitter: www.Twitter.com/ChaleneJohnson TikTok: @chaleneOfficial Brock: Instagram: @Brock11Johnson TikTock: @brock11johnnson Hey! Send me a tweet & tell me what you think about the show! (Use the Hashtag) #BuildYourTribe so I know you're a homie! XOXO Chalene

Transcript

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0:00.0	Yo, what is up? This is Build Your Tribe 2.0, where I answer your questions about anything
0:11.3	related to owning, operating, and growing your business. My name is Shaline Johnson and
0:17.6	you name it I've done it in business from selling knives door to door, to infomercials,
0:24.1	to used car lots, to online businesses. I've either done it or I've coached somebody
0:30.2	else to a level of success that you too can achieve. You just need to know the formula
0:35.8	to have a little persistence and some inside information. And so that's what we're going
0:40.1	to do here. I'm going to answer your questions. No question too small, no question too big.
0:45.2	If I can't answer it, I'll tell you where you can probably find the answer. You can
0:49.8	ask your questions by going to shalinejonson.com forward slash ask shaline. So let's get to it
0:57.8	y'all. This is Liz, Ileg. I already have an established business here in Phoenix. It's
1:05.4	a storefront. Many of my clients have seen me grow the business. I am wondering if I can
1:12.0	use the list for that business for my new business that I'm going to be creating, which
1:19.4	is business coaching. So I wanted to see if I could use the thousand people for my first
1:26.5	business and at least send them an introduction to my new business. My business that I have
1:33.1	right now is grooming and pet sitting so you can check us out at puff and fluff spa.com.
1:43.5	Liz, this is an awesome question. So I want to share with you the story of an amazing
1:49.2	person I've had the opportunity to work with in coach. Her name is Erin Mullins Sanderson.
1:55.5	You might not recognize that name, but I bet a lot of people know the name fit rocker
1:59.2	chick. That's Erin Mullins. So here's Erin's story. She was a touring singer in a rock band.
2:07.7	And the band had a huge following of fans. Now Erin is a brilliant business woman and an
2:13.8	amazing singer. And like yourself, she's a business coach. Erin started to realize that,
2:18.8	you know, living on the road and touring just wasn't ideal for her marriage or her lifestyle,
	...

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