Hello, everybody. It's Jake Sanzano. I host Jake Gino podcast. Here with my co-hosts, a multifamily mentor, the coach chef, father-six, the best-sline author, The G-Dady.

Gino Barbo, Gene, how's it going? Jake, I'm doing good, brother.

Better question is, how do I look today? I got dressed up just for you and for this guest today, brother. Looking good, feeling good, man. I'm loving it. We've got to keep you sharp. So, hey, you got a very special guest today. Today's guest is co-founder of Ritholds Wealth Management, author of how to not invest and leading voice in financial markets,

with decades of experience in investing, behavioral finance. author of how to not invest in leading voice in financial markets.

With decades of experience investing, behavioral finance, and economic commentary,

he brings sharp insights, thoughtful analysis, and engaging conversations to help listeners make smarter money decisions.

Gino, they had to be AI.

There's no way that was you putting that one together.

That was beautiful, by the way. So without further ado, Barry Ridholtz, welcome had to be AI. There's no way that was you putting that one together. That was beautiful, by the way.

So without further ado, Barry Riddholtz, welcome the show.

Hey, guys. Thanks for having me. Hey, it is our pleasure. Let's get to know each other a little bit. Obviously, you know, Gino's been stalking you a little bit with that suit on over there, but I'd love to hear about your investing background that led to the books and the commentary.

Long story short, I started. hear about your investing background that led to the books and the commentary?

Long story short, I started on a trading desk and found myself fascinated by why all the guys around me seemed to be doing the same thing, but coming up with different results, different

outcomes.

And that led me down the rabbit hole of behavioral finance, which, you know, in the mid-1990s,

wasn't a big thing yet.

It was just starting to make its way onto Wall Street.

And you quickly learn.

Not only can't you trust the guy trying to sell you a used car or an annuity, but you can't trust your own brain to tell you the truth because it, you know, we're using it for

off-label purposes.

It wasn't designed for which ETF should I buy, which munibonds is best for me? No, your brain

evolved to adapt to a hostile Savannah where you, it was either kill or be killed. If you didn't

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