EO Fire 1140.

I was comparing my documentary with everybody else's highlight reels.

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Who's right or wrong today, Fire Nation?

Johnny Duma's here and I am fired up to bring you our featured guest today, Robbie, Kelman, Baxter, Robbie.

Are you prepared to ignite?

I am so ready.

Robbie is the author of the membership economy and created the popular business term membership economy.

She's the founder of Peninsula Strategies LLC, a strategy consulting firm.

Robbie, take a minute. Fill in some gaps from that intro and give us a little glimpse into your personal life.

Yeah, so I'm talking to you from sunny Northern California in the heart of Silicon Valley, where I've lived almost my entire life.

I have three kids. I love yoga and I love being a consultant and an author and a speaker.

Well, we're going to dive into what all of that means in this upcoming interview, Robbie.

But let's just say this, you're in Silicon Valley.

Somebody walks up to you at a networking party and says, what exactly do you do?

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