How Neil Is Preparing for 2022. #1950

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 19 December 2021

⏱️ 5 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #1950, Neil and Eric discuss how Neil is preparing for 2022. As 2021 draws to a close we take a step back to reflect and plan for the upcoming year. Neil shares some of what 2021 has taught him and how those lessons will inform his planning for 2022. Tune in to hear it all! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How Neil Is Preparing for 2022. [00:30] Hear how Neil gets his different teams to meet up and set goals for the following year. [01:02] The hiring choices that Neil makes based on the roles that would’ve helped them grow more in the past year. [01:25] Why Neil narrows his focus when preparing for the next year. [01:47] Neil’s two core objectives for 2022. [02:33] Why most of the planning is done by Neil’s CEO. [03:14] That’s it for today! [03:32] Go to https://marketingschool.io/live to learn more about how we do things and apply for our next event in Austin, Texas! Links Mentioned in Today’s Episode: Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips
0:06.4	and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.4	Let's start leveling up your marketing knowledge with your instructors, Neil Patel, and Eric
0:16.8	Sue.
0:17.8	All right, guys, before we start, we got a special message from our sponsor.
0:24.1	If you want to rank higher on Google, you got to look at your paid speed time.
0:28.6	The faster your website loads, the better off you are.
0:31.4	With Google's Corvital update, that makes it super, super important to optimize your
0:35.5	site for low time.
0:37.7	And one easy way to do it is use the host that Eric and I use, Dreamhost.
0:42.2	So just go to Dreamhost or Google it, find it, check it out, and it's a great way to improve
0:47.7	your low time.
0:48.6	Today, we are going to talk about how Neil is preparing for 2022.
0:54.4	But as of this recording, this will go out on December 19th, 2021.
0:59.7	So Neil, how are you preparing for 2022?
1:02.6	First off, our teams, they all meet up, and what we end up doing is setting goals for
1:07.6	next year.
1:08.6	Revenue numbers for each partner like sales would say, this is how much sales I'm going
1:12.6	to try to produce marketing.
1:13.6	We'll talk about how many leads they're trying to produce, customer service, or account
1:17.3	management team.
1:18.3	We'll talk about how they want to reduce churn by X percent.
	...

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