How Eric Is Preparing for 2022 #1951

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 20 December 2021

⏱️ 5 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #1951, Neil and Eric discuss how Eric Is preparing for 2022. Eric has several rituals in place for preparing for the following year, like creating space to wind down, and writing an annual letter to his team. Tune in to learn about the books that inform Eric’s business planning and how he is working with his leadership teams to prepare for 2022! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How Eric Is Preparing for 2022. [00:30] How Eric applies the OKR methodology for planning in his businesses. [01:26] How Eric is facilitating connections between the leaders within his company. [01:40] The annual letter that Eric writes for his team. [01:55] A breakdown of how Eric’s leadership teams use the Start Stop Key (SSK) exercise. [02:25] Why Eric creates space to wind down at the end of the year. [03:53] That’s it for today! [04:07] Go to https://marketingschool.io/live to learn more about our next live event in Austin, Texas! Links Mentioned in Today’s Episode: Traction: Get a Grip on Your Business 3HAG WAY: The Strategic Execution System that ensures your strategy is not a Wild-Ass-Guess! Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs What Matters TEDtalk Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips
0:06.4	and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.4	Let's start leveling up your marketing knowledge with your instructors, Neil Patel, and Eric
0:16.8	Sue.
0:17.8	All right, guys, before we start, we got a special message from our sponsor.
0:24.1	If you want to rank higher on Google, you got to look at your paid speed time.
0:28.6	The faster your website loads, the better off you are.
0:31.4	With Google's Corvital update, that makes it super, super important to optimize your
0:35.5	site for low time.
0:37.7	And one easy way to do it is use the host that Eric and I use DreamHouse.
0:42.2	So just go to DreamHouse or Google it, find it, check it out, and it's a great way to improve
0:47.7	your low time.
0:48.7	Today, we are going to talk about how Eric, how I am preparing for 2022.
0:55.4	So how are you preparing Eric?
0:58.3	So I have a couple of things written down here.
1:00.9	So similar to Neil, just to get a little more specific, we do an annual planning.
1:05.4	And so we kind of operate off of this Frankenstein methodology.
1:08.8	So there's a book called Traction that's entrepreneur's operating system, but you start to feel
1:13.0	that once you get to a certain size, really beyond, for sure, it starts to break around
1:16.9	eight figures or so, but even beyond kind of 5 million or so, you start to find that it's
1:21.1	a good operating system for businesses, but you need a little more than that.
1:24.3	So we started to put together, we use the traction system, we use the OKR methodology.
	...

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