How Much We Each Spend on Content Marketing #2502

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 4 July 2023

⏱️ 8 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In episode #2502, we fill you in on our monthly content marketing expenses. Our diverse range of content includes blog articles, podcast episodes, videos, email blasts, and webinars. Discover how we leverage the power of AI to enhance our content, reduce costs, and improve efficiency, and what tools we use for our email marketing campaigns. Tune in for insight into how we attract and nurture the right audience, and subscribe to level up your content game! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: How Much We Each Spend on Content Marketing. [00:33] The quantity and type of content we create each month. [00:54] Our ideal daily output. [01:28] What we use for email marketing management. [01:45] The size of our video editing team. [01:58] Our shared costs for the Marketing School podcast. [02:09] How we use AI to enhance our content, reduce costs, and improve efficiency. [03:27] How we use webinars to attract targeted leads and generate revenue. [05:34] Why we’re running Twitter and Meta ads to drive more email signups. [06:32] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! ChatGPT Beehiiv Riverside Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency Twitter @neilpatel Twitter @ericosiu

Transcript

Click on a timestamp to play from that location

0:00.0	content updating like blog refreshes, you and I end up doing podcasting together which doesn't
0:06.0	cost much a few thousand bucks a month to start costs on the podcast. And then we also have
0:11.7	people that help replicate our text-based content into multiple different languages. We've saved
0:17.1	a lot of money due to chat GPT because chat GPT helps translate and transcribe and then we have
0:22.5	a human going and modify it. But overall on a monthly basis, we spend somewhere between 80,000
0:28.8	on the low end, $90,000 on a high end per month. And we're producing more than 30 updated blog
0:36.4	articles on a monthly basis. We do at least a podcast episode each and every single day. Technically,
0:42.4	we only do a podcast episode each and every single day. We are creating at least three long form
0:49.8	videos a week. So that would be 12 plus long form videos in a month. And we're also creating at
0:55.6	least one short form video for every single major social platform per day as well.
1:02.6	I think we made an episode on talking about the ideal content output we'd want per day. Did we
1:08.1	talk about that? We did, right? Does that sound familiar? Yeah, we did. We've talked about that
1:11.7	quite a bit. And then the other thing that we do is we send out at least three email blasts per
1:17.1	week. In total, we probably send out six or seven. It depends which segment of the list you're on.
1:22.9	So I'll go and reverse here. I believe our expenses around 40 to 50 grand a month or so.
1:28.7	So we have someone that's dedicated just to the emails. We use beehive for that. And he sends
1:33.7	three emails a week a Monday, a Wednesday and a Friday one. And we're just trying to add as much
1:37.6	values we can. And maybe we later on some native ads in there just so we're not just trying to
1:42.5	sell all the time. So emails one. And then for our video stuff, we have a handful of editors that we
1:49.4	use for video stuff. So for shorts, for long form videos, we crank out maybe two long form
1:54.8	videos per week. And then we try to do for shorts every single day. Keep in mind, this is for
1:59.3	leveling up. But also for marketing school, we do that. And then you know, I share the costs on
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Eric Siu and Neil Patel, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Eric Siu and Neil Patel and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.