When I say the word of anity metrics, what does it make you feel?

If you're anything like me, your eyes roll so far back in your head.

It makes your eyes look like marshmallows, like replace them.

Let's talk some more about the truth.

Did you see?

Did you just see what I did there?

Marshmallows, s'mores, come on.

Somebody throw me some sugar love for that mom joke.

Okay, but let's get back to it being real because I have news for you.

Profitability is way more important than being popular and here's why.

But before I get there, I should also mention that just the name alone should fire off warning bells.

Vanity metrics are called vanity metrics because they're vain.

These metrics make you think that other people think you're awesome if you have a lot of vanity metrics or awful if you don't have a lot of metrics.

But let's get one thing straight.

Vanity metrics are one way to figure out how engaging a post was but not definitely not a way to measure how effective a business is at getting sales.

Everyone has been new at some point or another.

It's not just you.

Every professional was at one point an amateur.

So if we know that to be true, then what we have to say is that there has been somebody like you exactly like you who has gone before you.

Someone who has gone before you with the same amount of experience or locked there of the same amount of knowledge or lack there of the same background or lack there of you name it.

Somebody has experienced it the exact same way you have and then paved the way for you to do the same.

Okay.

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