Episode 146 Liz Picarazzi personifies her company’s target customer. She’s spent the last decade juggling a corporate job, motherhood, and marriage, barely having enough time to maintain and improve her family’s biggest investment – their home. Inspired by a book that reminded her how much she loved shop class in middle school, Liz took a leap of faith and started Checklist Homes Services in 2011.
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3 Key Points:
- Running a handyman service has a lot of hidden costs like licensing, insurance, and worker’s compensation.
- Juggling a corporate job, motherhood, and marriage is hard, but doable.
- It’s important to explore what makes you happy and to have a good understanding of how to frequently feel good.
Episode Notes:
- 01:00 – Nathan’s introduction to today’s show
- 01:38 – Liz joins the show
- 02:10 – Liz started the business because she was disappointed in outside contractors for home services.
- 03:50 – Most customers find Checklist through Google search and they can customize their to-do list room by room.
- 05:00 – Checklist completed 65 jobs in October – the business is run by a local team of dedicated craftsmen.
- 05:41 – Checklist’s numerous services include TV mounting, AC installations, furniture assembly, painting, and caulking/grouting.
- 06:55 – The most common service purchased is the “Handyman for a Day” which is between 595 and 725$.
- 07:41 – Checklist’s craftsmen are benchmarked against those in the same field – they’re paid between 15-35$ an hour depending on their experience.
- 08:50 – There are a lot of unexpected costs running a handyman service –it needs to be licensed, insured, and take into account worker compensation which is 20% of a craftsman’s payroll.
- 10:51 – Per 400$ job, Checklist will make a net profit of about 60-75$.
- 11:21 – Liz has launched a second business related to Checklist – City Bin.
- 12:23 – Liz was making 6 figures at Bank of America before she started Checklist. (to get an idea of what she was doing before.)
- 14:39 – Famous Five
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Famous 5
Resources Mentioned:
Top Entrepreneurs join Nathan Latka daily inspired by, Art of Charm, Pat Flynn, John Dumas, Entrepreneur on Fire, Chalene Johnson, Lewis Howes, School of Greatness, HBR Podcast, the StartUp podcast, Mixergy, Andrew Warner, AskGaryVee, and the great hosts of BiggerPockets!
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