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Actualized.org - Self-Help, Psychology, Consciousness, Spirituality, Philosophy

How Modern Branding Exploits And Abuses You

Actualized.org - Self-Help, Psychology, Consciousness, Spirituality, Philosophy

Leo Gura

Self-help, Health

4.81.1K Ratings

🗓️ 2 June 2021

⏱️ 45 minutes

🧾️ Download transcript

Summary

The similarities between modern branding and abusive relationships.

Transcript

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0:00.0

There's an isomorphism or similarity that I've noticed between modern branding strategies and abusive intimate relationships,

0:26.3

especially ones that women tend to fall into.

0:28.8

So this is just a short little insight for you

0:31.5

that might make a few things click in your mind.

0:34.0

All right, so here's how this works.

0:36.0

So what do I mean by modern branding?

0:38.0

A lot of people, unless you've actually studied some marketing,

0:41.0

don't realize what's really going on in sort of the

0:44.7

marketing ecosystem these days marketing has evolved quite a lot in the last 50 years

0:49.5

and it's gotten pretty advanced and sophisticated to the point where they're like entire AIs and

0:54.8

teams of PR people who are crafting these various marketing campaigns and different brands.

1:01.2

And so basically in the modern business and marketing world everything is about

1:05.2

branding. It's all about creating a brand. Whether you're selling a service or a product,

1:09.8

you got to create a brand and this brand is not just about having a logo, but it's creating

1:16.4

a sort of an identity, then marketing this identity, making it popular amongst people, creating fans and subscribers to this identity,

1:26.7

whatever it is, might be an Apple identity, it might be a Tesla identity, it might be a video game franchise like Call of Duty or League of

1:38.6

Legends or HALO or Elder Screls, or it might be a movie franchise like Star Wars or Lords of the

1:45.0

Ring or Game of Thrones or basically anything.

1:48.0

It might be a brand of toothpaste.

1:51.2

Crest toothpaste.

1:57.0

And so the point is to create this brand.

2:07.1

The brand is supposed to be a marker for the quality of this product relative to its competitors in the industry. So when you see a Nintendo logo at the store on a video game. You expect something from that more than just

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