How Millennial Farmer Built a Farming Empire on YouTube w/ Zach Johnson
Barn Talk
This'll Do Farm
4.6 • 1.4K Ratings
🗓️ 9 June 2025
⏱️ 161 minutes
🧾️ Download transcript
Summary
In this episode, we’ve got a true pioneer in the barn—Zach Johnson, better known as the Millennial Farmer. Zach’s been at the forefront of sharing real, unfiltered farm life with the world, picking up a camera and showing millions exactly what goes down on his Minnesota family farm. In this special episode, hosts Tork and Sawyer dig into what inspired Zach to start documenting his journey, how social media has transformed agriculture, and the ups and downs of being both a farmer and a content creator.
From sharing farm mishaps (like playing the “John Deere shuffle” before a blizzard) to the realities of family business, passing on the farm to the next generation, and tackling tough topics like sustainability, regulations, and public misconceptions about ag, this episode goes deep but keeps it real—with plenty of laughs along the way.
We also sip some whiskey, talk about balancing work, family, and hobbies (dirt track racing, anyone?), and discuss why agriculture’s biggest challenges also open up major opportunities. Whether you’re a longtime follower of Zach or just looking for some real talk about life on the farm, you won’t want to miss this conversation. Let’s get into it!
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00:00 Social Media Farming Pioneer
13:34 Embracing Agriculture Niches
28:25 Pursuing Automotive Dreams
32:36 Struggling to Find Kids' Chores
46:29 Bridging Urban-Rural Farming Awareness
01:01:45 Unpredictable Farming Challenges
01:09:24 "Farming: Challenges and Opportunities"
01:21:36 Diversifying Farm Income Strategies
01:27:22 "Unexpected Opportunity in Farming"
01:42:29 Agricultural Reset and Diversification
01:47:58 "Balancing Family and Racing"
02:04:09 Reading Client Needs for Sales Success
02:10:57 Community-Led Grain Bin Safety Fundraiser
02:24:40 Trump's Tariff Strategy Explained
02:32:47 "Desire for Unbought Leadership"
02:38:40 A Competitive Upbringing
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Transcript
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| 0:00.0 | All of the food we eat and much of the clothing we wear comes from plants and animals that are raised on farms. |
| 0:05.6 | Farms are different in type, in size, and even in name. |
| 0:38.9 | Welcome to Barn Talk. What happens at the barn stays in the barn, but not today. We're going to let it all out for you guys. Today is going to be a real, real special guest episode. We got a damn good guest in the barn here today. But before we get into it, you guys know the drill. Share the show with with the people that you know if you guys get in any value at all if we made you laugh if you're related to us on |
| 0:44.0 | something if you just got you learned something from this episode all that we ask is you share it |
| 0:48.4 | it's kind of the ticket to admission to watch or listen to the show and it's the best way we found |
| 0:53.8 | to grow the podcast. |
| 0:55.4 | Another thing you can do to support us here at Barn Talk is leave a review on Spotify or Apple. |
| 1:00.7 | The more that you guys do that, the more it makes our show credible so we can get some damn |
| 1:05.8 | good guests like we have the day on the show more often. And we also just love hearing from |
| 1:10.7 | you guys, hearing your |
| 1:11.8 | feedback, what we can improve, what you like, what you don't like. We can take criticism. You know, |
| 1:17.4 | whatever, whatever you think is constructive enough for us to hear, we'll try our best to implement |
| 1:22.1 | it. I do like positive reinforcement better. You're a words of affirmation type of fellow. |
| 1:26.9 | Yes. I like affirming. I like affirming comments. Yeah. You're a words of affirmation type of fellow. Yes. I like affirming. |
| 1:28.7 | I like affirming comments. |
| 1:30.2 | Yeah. |
| 1:30.7 | You need that. |
| 1:32.0 | You got to build yourself up a little bit. |
| 1:33.4 | My inner talk's already bad enough. |
| 1:35.6 | So yeah. |
| 1:36.2 | So yeah. |
| 1:36.7 | Help us out and help torque out with his inner dialogue and leave some positive stuff too |
... |
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