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Slate Technology

How Meta Profits Off Fraud

Slate Technology

Slate

History, Technology, Society & Culture

4.6636 Ratings

🗓️ 16 November 2025

⏱️ 34 minutes

🧾️ Download transcript

Summary

The parent company of Facebook and Instagram, Meta, doesn’t (just) have a scam problem—with 10 percent of its revenue coming from scam ads, and a third of all successful scams in America using a Meta platform at some point, it’s more an interdependence with scammers.

Guest: Jeff Horwitz, tech reporter for Reuters.

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Transcript

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0:00.0

300 sensors.

0:03.0

Over a million data points per second.

0:06.0

How does F1 update their fans with every stat in real time?

0:10.0

AWS is how.

0:13.0

From fastest laps to strategy calls,

0:15.0

AWS puts fans in the pit.

0:19.0

It's not just racing, it's data-driven innovation at 200 miles per hour.

0:25.4

AWS is how leading businesses power next-level innovation.

0:35.0

If you open up Facebook or Instagram and search for, let's say, Elon Musk, the odds are pretty good that you're going to be served some questionable ads.

0:45.4

In which Elon is, you know, offering investment tips or, you know, giving away Tesla is in a raffle or, you know, wants to, like, talk to you

0:56.7

person, talk to his fans one-on-one.

0:59.7

That's Jeff Horwitz, a tech reporter for Reuters.

1:02.8

And depending on your level of internet savvy, you might click on one of those ads.

1:08.7

In which case, meta-system systems will serve you more fraudulent ads

1:12.1

because you basically kind of flagged yourself as a bit of a dummy.

1:18.1

Apologies.

1:19.1

But you can see where this is going.

1:21.8

That's kind of how the system does work, right?

1:24.1

It's like, oh, who's a good market for scam ads?

1:26.5

And the answer is people who

1:27.6

previously clicked on scam ads. And the computer will figure that out.

1:37.5

Some of these ads are obviously scammy. Elon, probably not going to have a one-on-one chat with Facebook users, but there are other

...

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