How Matilda Djerf Built a $35M+ Brand in Her 20s
The Dream Bigger Podcast
Siffat Haider
4.7 • 659 Ratings
🗓️ 12 May 2026
⏱️ 48 minutes
🧾️ Download transcript
Summary
On today’s episode, I’m joined by Matilda Djerf to talk about how she built a $35M+ fashion brand in her 20s by staying authentic online and creating a customer experience people genuinely connect with. Matilda shares how she built such a loyal audience by simply showing up as herself, and why authenticity has helped her stay relevant through every shift in social media. We also dive into the early days of Djerf Avenue, the decision to never retouch photos, building a brand centered around inclusivity and real representation, and how involving customers directly in campaigns helped create such a strong community. Matilda also opens up about transitioning from influencer to founder, redefining leadership, prioritizing health while building a business, and the advice she would give to anyone starting on social media today. If you want to hear the real story behind building an internet-first brand with longevity, this episode is for you. Enjoy!
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Transcript
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| 0:00.0 | The following podcast is a Dear Media production. |
| 0:04.5 | You have built. |
| 0:05.9 | I think the figure that I found was $36 million brand in five years. |
| 0:10.3 | That's unbelievably impressive. |
| 0:13.1 | But I also think that the human connection is just so incredibly powerful. |
| 0:17.1 | And there's so many different ways to tap into the customer that it's really simple. |
| 0:21.6 | I don't want to grow if it's not growing on our terms. |
| 0:25.6 | And if it's not growing while we're also aligning with our vision and our core values, |
| 0:29.6 | then it's not worth it for me. |
| 0:31.6 | You've built something that most people, you know, work a lifetime to build. What scares you about the next chapter? |
| 0:42.0 | Hi, I'm Sip Hider, the founder of Hire. I'm a wellness entrepreneur and digital creator, |
| 0:47.8 | and this is my show, the Dream Bigger podcast. Listen, I love dreaming big, but you know what I love |
| 0:53.5 | more? |
| 0:57.4 | Actually having the resources to make those big dreams happen. |
| 1:00.7 | And hey, dreams can sometimes be private jets, |
| 1:05.7 | but other times they can look a little something like having the best skin of your damn life, |
| 1:10.0 | or starting a successful business, or delving into spirituality. |
| 1:13.6 | So on this podcast, I chat with experts and thought leaders from different fields about their tips and tricks on doing exactly that. So let's get right |
| 1:18.8 | into it. So did you always think that you were going to have a public-facing career like when you |
| 1:26.8 | were growing up? |
| 1:29.0 | I want to say no, but I think somewhere, like, very deep inside my tiny little body when I was a |
| 1:35.2 | teenager. I knew. I remember we were just talking about it earlier today when I was like 12 or something. |
... |
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