How Mark Moss Made $1M in 20 days Without Paid Ads

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Marketing, Careers, Business

4.6 • 1.4K Ratings

🗓️ 14 December 2023

⏱️ 25 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Mark Moss discusses his journey as a content creator and the success he has achieved on YouTube. He shares his strategies for creating engaging content, including using storytelling and copywriting techniques. Mark emphasizes the value of attention and the power of personal branding in marketing. Watch the full interview here: https://youtu.be/xDnO-OtGjvc Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: [00:00] Mark Moss shares his success on YouTube despite advertising bans. [03:19] Mark Moss explains the value of long-form content for building trust. [05:23] Short-form content as a top-of-funnel strategy. [07:25] Mark Moss breaks down his strategy for creating engaging hooks. [10:15] Transitioning to evergreen content and remote work. [13:27] Changing content workflow and focusing on YouTube. [16:20] Mark Moss wants to focus on building equity. [18:30] The future of marketing is a combination of earning and buying an audience. [21:00] Why personal branding and personal stories will be important. [22:54] Utilizing different platforms for different touch points. [24:24] Mark Moss highlights the power of an organic testing audience. Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	All right, marketing school listeners. This is a 20 to 30 minute segment of a full interview
0:06.4	I've done with an amazing founder, entrepreneur, creative, visionary. You're going to get a ton of insights from this.
0:15.0	And if you want to listen to the entire thing, go search for leveling up with Eric Sioux.
0:19.5	That's the entire podcast that you're going to find.
0:21.5	So you get 20 to 30 minutes here,
0:23.4	and if you want the whole thing,
0:24.4	you can just search for leveling up with Eric Sue.
0:27.8	And without further ado, enjoy the episode.
0:31.4	My content really changed around the pandemic and I've sort of had different phases of content.
0:36.8	When I launched the channel originally, the entire reason I started the YouTube channel was because
0:40.6	I was writing a cryptocurrency research newsletter in 2016 and 2017 crushed it.
0:48.4	But in December of 2017, Facebook and Google banned all advertising for crypto.
0:54.0	Yep, I remember that.
0:55.0	So now, what am I going to do?
0:57.0	And now I had spent 10 years in lead gen.
0:59.0	So I was a lead gen.
1:00.0	Me and my partner were the largest solar lead generators in the nation at one point.
1:04.5	So I'm deep into call centers and data and avatar dialers and, you know, SEO and paid ads, whatever.
1:10.7	So I was running this on paid ads.
1:12.3	They shut that down and we had no way to sell the product.
1:15.4	So my business part at the time is like, hey, I'll just start a YouTube channel.
1:18.8	I'll just do TA a lot, technical analysis live and we'll sell the product.
	...

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