All right now.

So we're going to talk about how Google and Meta are actually making advertising easier for you

through AI and look we know there's a lot of hype around AI right now but the bottom line is

both these companies have mountains and mountains and mountains of data and data is really the X factor when it comes to this this AI stuff.

So Neil and I wanted to give some thoughts and we'll kind of go back and forth here. I'll kick it off first. I mean look, you you know when it comes to the very easy stuff that you can start executing today

If you're running ads right now performance max also known as p max on Google or advantage plus on meta

These are basically end-to-end automated campaigns that use AI to help you target.

You can generate ads and optimize towards set goals.

Yeah, and what we're seeing right now is these tools that Meta and Google are creating when it comes to AI.

They're trying to do everything to also help you get better performance in a shorter period of time.

So for example, I don't know if you've actually seen Google's videos when they first started

talking about this.

You can end up saying like I'm selling cat food and it'll end up coming up with tons of different

image variations for you and you can give it a prompt on how you want the image modified and

it'll do it on the They're trying to end up making it where you can end up getting more out of your

ads in a shorter period of time and a better ROI so then that way you can scale

up your ads faster. Yep. Look another one one is responsive search ads, right?

So this is for Google and they use AI to mix and match different portions of their copy and

they're looking to give you different permutations for the individual searcher.

So it's just making sure that you are for the I would say is just going back to the performance max thing the old days of doing

Google for example on Google ads I do believe it's harder to run Google ads than

Meta that's just my my personal opinion but you know the way was oh you, you look at my account structure, look at my keywords, it's all about negative keywords here and all this bidding strategies and all this stuff, right?

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