Today we're talking about the two most important places you should be putting reviews in the five ways to get it done.

How many reviews can I read about your business?

Let me tell you right now, my friend.

We are living in what we call the review economy.

Let's talk about some stats. What do we know?

90% of consumers, 90% of consumers are going to

Google and read reviews before they engage with the business. Now, you know that and I know that but the staff that I was

most interested in that my team share with me this morning is this that 77% of

consumers believe that a review that's 90 days or older is no longer relevant.

So if you're sitting here right now with 10, 20, 30

Zill reviews or Yelp reviews or Google reviews, the question is, ready?

Number one, how are we going to add more reviews?

And number two, where are you going to start to place them?

That's what we want to cover today on this show. So let's jump in right to the obvious, right? Where should you be housing your reviews?

I'm going to say to you the two obvious one because you're in real estate is Google and Zillow.

Let's talk about Zillow.

They were early in this.

They pioneered it.

I was a huge champion of it.

I knew seven years ago that consumers,

we used to read testimonials remember testimonial letters or my

dear friend Ken Carey right is the king of infomercials would say to us you know that

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