Hello guys, what's going on? So, uh, we're taking it back seven years, back to when I started

the company, back when I had to film on an iPod touch with about this much quality, although

this camera is a little older than what I started with. But I want to take the next hour to

talk about some of the marketing principles that I've learned over the past seven years and kind of some of the

do's and don'ts that I've learned and also take some questions from you guys. This is a fairly casual live because, well, I can't show certain items anymore, not really.

So what we're going to do is take some questions on marketing because it's one of the most important facets of running a successful business, being able to get your product out to people.

It's directly correlated to sales departments generally, and some companies actually have the sales department the same as a marketing department like Sweetwater Music.

They're a company we went up and toured recently.

They have sales engineers which take calls or the customer service department,

but they also are essentially the marketing department in talking to people.

So I want to talk through some different things that I've learned,

some different experiences that I've had,

and I want to start by kind of giving you a little bit of history.

So, my name is Lucas Spocken. I'm the CEO and founder of T-Rx Arms. Some of you guys know that.

Seven years ago, I started with an iPod Touch. I had like a Gen 3, I don't know what model it was back then.

I didn't even have a, I had a flip phone for my phone, actually it was only eight years ago. And I was dabbling with Kidex that my older brother David had,

and I was selling some stuff on eBay. My parents were like, hey, make some stuff

sell it on eBay. And I was like, you know what? That's a great idea. I'll do that. This cable

looks horrible. Let me fix this. There we go. And we're going to talk about aesthetics here in a little bit, because that's

also part of it. But I was selling some of this stuff on eBay, and I was slowly getting better

with my Kidex, and I decided, you know what, I'm going to make this a company. I'm going to start

T-Rex Arms. So I went out, paid $400 on a WordPress theme for the website. They had an e-commerce like plug-in so I could take sales and

...