Selling The Vision, Not The Product

The Russell Brunson Show

Russell Brunson

Business, Marketing, Entrepreneurship

4.8 • 836 Ratings

🗓️ 16 February 2022

⏱️ 27 minutes

🔗️ Recording | iTunes | RSS

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Summary

In another episode from the recent "Ecomm Vs Expert Smackdown" event, Russell and Alison discuss the importance of selling your vision and how doing that will actually sell your product. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing ---Transcript--- In Russell Brunson's Marketing Secrets podcast, a Q&A session is held to explore the potency of selling a vision rather than a product. This concept is exemplified by Alison's presentation at an e-commerce event, where wood blocks are transformed into desirable items through creative visualization. The importance of entrepreneurs embracing this mindset to boost sales is emphasized by Russell. Advice is sought by Andrea on promoting home cooking to parents through an e-book. Despite having a large Instagram following, she struggles to convert Latin moms. Recommendations are given by Russell and Alison to shift the focus from easy cooking to emotional connection. The use of Instagram to drive traffic to her email list is suggested, emphasizing its effectiveness for sales. Consistent email communication is highlighted as crucial, with Russell sharing his experiences and stressing its long-term impact. Practical tips on crafting engaging email content are offered by Alison. Gratitude is expressed by Andrea, who pledges to implement the advice to enhance her marketing strategy. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Hey, want to hear a PC Game Pass advert?
0:04.7	I'll take your silence as a yes.
0:06.6	Want you games on day one like Call of Duty Black Op 6 or Stalker 2?
0:10.5	I thought so.
0:11.8	How about unlocking all the League of Legends champions when you link your Riot Games account?
0:15.6	All for one low monthly price.
0:17.3	Well, guess what?
0:18.2	We got you.
0:19.5	Learn more at Xbox.com slash PC game pass. Stalker to
0:22.6	available November 20th, 20th, 24. Game catalog varies by region and overtime. And yeah,
0:27.7	that's the end of the script. Welcome back to the marketing seekers podcast. Today, we've got another
0:33.2	Q&A for you. And this is one, I need to set this one up a little bit so you guys can understand it.
0:37.0	But during the Econ versus Expert Smackdown, Allison gave an amazing presentation where she
0:42.4	showed some of the things she sells, e-commerce products, right? And one of them were wood blocks.
0:46.3	And she's like, who we would buy wood blocks? And nobody, everyone's like, they're wood blocks.
0:49.8	Why would I buy it? And then she showed, she's like, I didn't sell wood blocks. She's like, I sold the vision
0:54.1	of what these wood blocks can become. And she showed pictures of like the kids' faces painted or,
0:59.9	you know, glued on these wood blocks and put on the mantle and what they look like and how it works.
1:03.7	And then she sold on like a bazillion dollars with these wood blocks, right? And then she showed
1:07.9	example. For example, like, here's these french fry holders where you hold french fries in it
1:11.8	she's like that's the product no one wants that so i have to create the vision so she creates a vision
1:15.3	where it's like here's the french fry cover and you design it and you put your pencils in it in your
	...

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