Sorry, hold on. Let me give you really specific first.

So you were at like 380 customers about 10 months ago.

You're at 358 now.

They're still paying about $200 Arpoo.

So MRR is still about $70,000 bucks?

MRR is at $79,000.

We were up to 94 and we dropped.

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gitlatka.com. Hello, everyone. My guest today is Kate Bradley Churnish. She's the founder and CEO of a company called Lately, which uses AI to automatically transform long-form content like blogs into dozens of smart social posts. Kate, are you ready to take us to the top? I'm ready. Let's do it.

Content is obviously a hot space and splitting content up for easy consumption is even hotter.

How are you guys playing in the space here?

Yeah, we are really leaning heavily into the AI.

I mean, what we've learned most, Nathan, is that people hate writing.

Writing is really at the baseline of all the content we create, even video like this, right?

So you still have to promote this with writing eventually.

And it seems to be the bane of most people's existence.

Lucky me, I was a fiction writing major.

So I'm good at writing.

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