How Lately Hit $900k For Social Media Automation Tool Using AI, $7m valuation

SaaS Interviews with CEOs, Startups, Founders

Nathan Latka

Ceo, Entrepreneurs, Founders, Software, Business, Entrepreneurship, Saas, Startups

4.6 • 683 Ratings

🗓️ 29 December 2020

⏱️ 17 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Kate Bradley Chernis is the Founder & CEO of Lately, which uses AI to automatically transform longform content like blogs, podcasts and videos into dozens of ""smart"" social posts it learns will yield the highest engagement from your audience. As a former marketing agency owner, Kate initially created the idea for Lately out of spreadsheets for then-client, Walmart, and got them a 130% ROI, year-over-year for three years. Prior to founding Lately, Kate served 20 million listeners as Music Director and on-air host at Sirius/XM. She’s also an award-winning radio producer, engineer and voice talent with 25 years of national broadcast communications, brand-building, sales and marketing expertise.

Transcript

Click on a timestamp to play from that location

0:00.0	Hello, everyone. My guest today is Kate Churness. She's the founder and CEO of Lately, which uses AI to automatically transform long-form content like blogs, podcasts, and videos into dozens of smart social media posts. It learns will yield the highest engagement from your audience. She's a former marketing agency owner and created the idea for lately at a spreadsheet for old clients like Walmart
0:21.5	that got him a great ROI. She's now bringing that power to all of you. Kate, you ready to take us
0:25.9	the top? I'm so ready. This is great. Okay, so how much of this is like AI versus like a human
0:31.8	powered back end? How many engineers are on your team? Yeah, so we're a really lean team actually.
0:36.6	So there's three on the team that are
0:39.8	full time, and then we use some other people auxiliary. About 82% of the brain is built in-house,
0:46.3	and then we've since integrated with C3 Watson in the beginning, that kind of thing. So we recently
0:53.9	also brought on a professor at Shanghai University who's got some crazy, crazy AI accolades.
1:01.7	So he's been helping us do some cool stuff that I'll share with you maybe a little bit.
1:06.1	I love that.
1:06.7	Okay, so three on the team total right now.
1:08.7	Yeah, yeah, yeah.
1:09.5	Okay.
1:10.1	No, not on the engineering teams. The whole team is about 14 now. Yeah, yeah, yeah. Okay. No, not on the engineering teams.
1:12.4	The whole team is about 14 strong.
1:13.8	Oh, perfect.
1:14.4	Great.
1:14.7	Okay, 14 and 3.
1:15.8	Let's take us to step back for a second.
1:17.5	What year did you launch the company?
1:21.1	2014.
1:22.0	I can't even believe that's true.
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Nathan Latka, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Nathan Latka and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.