Back by popular request because you voted that you wanted to see more successful course creators who have used and are still using Facebook and Instagram ads in their business to bring in the highest quality leads, the lowest possible cost, and also successfully running launches and self-liquidating offers.

And so in this episode, I'm interviewing Karen Carr, and you're going to get a front row seat at seeing what happens when somebody's business goes south.

Because the market that she's in, and she'll share more about that in the moment, the real estate market, has had a very tough time in these recent years.

And so what did she do when sales of her main high ticket course started to falter?

And hint, spoiler, it is developing.

She developed, she tested, and is running a successful self-liquidating offer powered by ads.

It's a great funnel and it's profitable.

And you're going to get to hear her story, the mindset that she had, how, you know what I like about Karen is that she rolls with the punches.

And she's not afraid to create new content and try new things. So by the way, if you don't know her yet,

Karen Carr is the founder of Karen Carr coaching and the creator of Video Boss Agent Academy.

She's a 20-year realtor. She built her business from scratch using YouTube after

relocating to a new city with no name recognition. She was frustrated by cold calling and outdated

tactics, so she developed a system to attract clients without chasing them. In 2018,

she launched her coaching business to help other agents do the same. And today,

she coaches full-time helping agents build freedom-based businesses through video and smart

digital marketing. Karen is a sought-after speaker at NAR, which would be the National Association of

Real Estate agents, right here?

Yes.

All right.

So she speaks at national conventions, state and local associations.

And she has been a podcast guest already once on this podcast, right?

I think it might even be, I think this is the third time.

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