Okay, you clicked on this episode and you're wondering, do I do my Facebook and Instagram ads myself, or do I hire it out to you, Quo? Help me make the right decision. Tell me the truth now, Quayjo. And I'm going to tell you the truth, by the way, because while I do preach Facebook and Instagram ads, it's not always the right decision and not everybody should be running them themselves.

That was the previous episode. Go listen to that one to decide if you should even be running ads.

And of the people who should be running ads because their businesses will benefit from it,

you maybe should do it yourself instead of hiring it out to an ad manager like me.

And in this episode, you will know how to figure that out.

I'll share from my experience. So the context here is that you already have an organic offer,

could be a self-liquidating offer, could be a launch that you do periodically either because you're inviting

people to that launch or you're doing that launch in a soft way to your email list but your offer is

already selling organically that is the context even further if you're a course creator or an online

membership owner or even an online business coach who has a group coaching program, then this video is exactly for you.

Now, should you do ads yourself?

I can tell you from all the clients I've had over the past five, six years, generally there comes a gross revenue kind of point at somewhere around $160,000 in gross annual revenue where it starts to make more sense to not run the ads yourself and hire it out to an ads manager.

Now, there's a range and that would be like the low end of the range.

Here's what helps you decide.

Now, you've got to have this kind of mindset first that you started your business and put in a ton of work in a bunch of

different roles to get to this point of success, right? The stereotypical, holy grail, six-figure

revenue. Wonderful. But you as the owner, as the founder, as the CEO of your business,

cannot do all of the roles in your

business equally well. Because of course, you and me were not skilled equally in all of the

roles that our business needs. You know, email writer, administrative person, sales copy

writer, Facebook ads, manager, fulfillment person, you know, community, Facebook, you know, or what's that other one, circle community manager, and podcast pitcher and podcast episode outliner and so on and so forth.

We can't do all those roles forever because that would slow down our business growth

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