If you are planning on using Facebook and Instagram ads to drive traffic to get registrations for your launch,

especially if you're an online course creator, and you have the question,

Quojo, how early should I turn on my Facebook and Instagram ads before my launch?

This episode is, well, made exactly for you because I got clients at the time

of the recording of this video which is July 21st just nine days before my

birthday who are getting ready the clients to launch in the fall and I know that

you if you're running your own ads are also thinking about the same question.

What's the right timeline?

When is it good to launch ads before the launch?

That way you get the best possible performance so that you can see me holding my hands,

one at my forehead and one at my chest.

The one at my forehead is the earnings per lead and the one at my chest is

representing the cost per lead and you want the gap between these two hands to be as big

as possible because that is your profit. So in this episode I'm going to give you the easy

answer and then I'll dive into a bit of nuance and finally if you listen then you'll

have an exact timeline that you can follow

more or less so that your ads will have the best launch performance as possible think you'll like

this one so traditionally the easy answer is is you should turn on your Facebook and

Instagram ads two weeks 14 days before your launch starts.

Now why? Well, there's a couple of reasons.

One is because you don't want your ads to turn on super early and then people sign up for your launch and then they forget about you and then you have a workshop or a webinar or a boot camp or a challenge, what have you, and nobody is there.

That is the worst feeling in the world.

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