How Jessica Lessin got people to pay for The Information
Channels with Peter Kafka
Vox Media Podcast Network
4.4 • 585 Ratings
🗓️ 28 January 2021
⏱️ 41 minutes
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| 0:00.0 | In today's fast-changing digital world, proving your company is trustworthy isn't just important for growth, it's essential. |
| 0:08.8 | That's why Vanta is here. Vanta helps companies of all sizes get compliant fast and stay that way, with industry-leading AI, automation and continuous monitoring. |
| 0:20.3 | So whether you're a startup tackling your first |
| 0:22.8 | SOC 2 or ISO-27-001 or an enterprise managing vendor risk, Vanta's trust management platform makes it |
| 0:31.8 | quicker, easier and more scalable. The results? According to a recent IDC study, Vanta customers slash over |
| 0:40.4 | $500,000 a year in costs and are three times more productive. Establishing trust isn't optional. |
| 0:48.7 | Vanta makes it automatic. Visit vanta.com slash Voxpod to sign up for a free demo today that's v a mta.com |
| 0:59.2 | slash voxpod |
| 1:00.7 | this is recode media with peter kofka that is me i'm talking to Jessica Lesson, the founder and CEO of the |
| 1:11.9 | information for second trip on this show. Welcome back, Jessica. Thanks for having me. I'd be better |
| 1:16.6 | if we saw you in person, but you all know why we can't. One day, one day I'll see you again in person. |
| 1:21.9 | You say you listen to this show and we talk about you on this show all the time because we spend |
| 1:26.4 | a lot of time talking about business models |
| 1:28.2 | and we often talk about paid subscriptions and your success. |
| 1:30.8 | So it seems right to have you back on to tell us how the information is doing. |
| 1:35.1 | I don't think there's anyone who doesn't know what the information is, |
| 1:38.1 | but if they don't, if they've never heard this before, |
| 1:40.9 | explain what the information is. |
| 1:42.3 | The information is a publication that covers |
| 1:44.9 | the technology business. We are a subscription business and we've been around for about seven years. |
| 1:51.6 | So that's what we do. We live and breathe the business of tech and we try and be relevant to |
| 1:58.8 | an audience of business leaders who's trying to figure out what's |
... |
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