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SaaS Interviews with CEOs, Startups, Founders

How I Turned my Podcast into a $50m ARR B2B SaaS

SaaS Interviews with CEOs, Startups, Founders

Nathan Latka

Ceo, Entrepreneurs, Founders, Software, Business, Entrepreneurship, Saas, Startups

4.6683 Ratings

🗓️ 25 April 2024

⏱️ 21 minutes

🧾️ Download transcript

Summary

Transcript

Click on a timestamp to play from that location

0:00.0

You are listening to conversations with Nathan Latka, where I sit down and interview the top SaaS founders, like Eric Wan from Zoom.

0:13.5

If you'd like to subscribe, go to getlatka.com. We've published thousands of these interviews, and if you want to sort through them quickly by revenue or churn, cac, valuation, or other metrics, the easiest way to do that is to go to gitlatka.com and use our filtering tool.

0:29.6

It's like a big Excel sheet for all of these podcast interviews. Check it out right now at gitlatka.com.

0:42.2

And then it was a real slog to get to a million. You're growing 50%, 70% year every year and you're profitable, like, you idiot, why don't you

0:46.9

raise money?

0:47.9

So my co-founder and I are still the majority owner, is still in control of the company.

0:51.4

Well, thanks having me. It's great to be here. I'm going to tell you about how to you. still in control the company.

0:56.2

Well, thanks, having me.

0:57.2

It's great to be here.

1:03.3

I'm going to tell you about how we scaled our way up to over 50 million in ARR, which is about our size when we did our $180 million round in 2022.

1:08.7

But first, I'm going to tell you about how we got started and the bootstrapping journey,

1:13.2

which I know many of you are doing here in the room.

1:18.6

All right.

1:19.1

So here is the overnight success story.

1:22.1

It started in 2005, launched muck rack in 2009, and then we did that round in 2022.

1:28.3

I'll come back to that slide in a moment.

1:31.3

I actually got my start podcasting, similar to Andrew and Nathan, where I was interviewing founders,

1:37.3

but I actually started all the way back in 2005.

1:42.3

So a lot of people don't know this.

1:44.2

Podcasting is called podcasting because originally you could only listen on your iPod.

1:50.1

This Photoshop here is kind of wrong because the iPods weren't in color back then.

1:56.3

But got this early start in podcasting.

...

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