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Witness History

‘How I sold my clothes and created a $5 billion Vinted empire’

Witness History

BBC

History, Personal Journals, Society & Culture

4.41.6K Ratings

🗓️ 5 September 2025

⏱️ 11 minutes

🧾️ Download transcript

Summary

In 2008, Lithuanian student Milda Mitkutė realised she had too many clothes when she was moving out.

She told her friend Justas Janauskas and together they came up with a website to sell them.

It later became Vinted, the online marketplace, which now has more than 500 million items listed for sale across 23 countries.

Milda speaks to Rachel Naylor and tells her that they originally forgot to add a ‘buy’ button.

Eye-witness accounts brought to life by archive. Witness History is for those fascinated by the past. We take you to the events that have shaped our world through the eyes of the people who were there. For nine minutes every day, we take you back in time and all over the world, to examine wars, coups, scientific discoveries, cultural moments and much more. Recent episodes explore everything from the death of Adolf Hitler, the first spacewalk and the making of the movie Jaws, to celebrity tortoise Lonesome George, the Kobe earthquake and the invention of superglue. We look at the lives of some of the most famous leaders, artists, scientists and personalities in history, including: Eva Peron – Argentina’s Evita; President Ronald Reagan and his famous ‘tear down this wall’ speech; Thomas Keneally on why he wrote Schindler’s List; and Jacques Derrida, France’s ‘rock star’ philosopher. You can learn all about fascinating and surprising stories, such as the civil rights swimming protest; the disastrous D-Day rehearsal; and the death of one of the world’s oldest languages.

(Photo: Milda Mitkutė. Credit: Vinted)

Transcript

Click on a timestamp to play from that location

0:00.0

I'm Rory Stewart and I grew up wanting to be a hero and I'm still fascinated by the ideas of heroism.

0:08.9

In my new series, I'm taking in the long sweep of history from Achilles to Zelensky and asking, what is a hero?

0:16.1

Simply doing your job, being a decent human being.

0:20.0

A true hero is someone who just kind of shines by

0:23.1

their own light and that light is to be recognised by others. The long history of heroism

0:27.8

with me, Rory Stewart. Listen on BBC Sounds. Hi, this is the Witness History podcast from the BBC World Service.

0:40.1

I'm Rachel Naylor, one of the presenters.

0:42.4

We're the podcast that takes you back to a key moment in history

0:44.8

and we bring it all to life through incredible archive

0:47.2

and the amazing memories of a key witness.

0:49.5

Episodes are just nine minutes long and come out every weekday.

0:52.7

If that sounds like your thing, make sure you subscribe wherever you get your BBC podcasts

0:56.2

and turn your push notifications on, so you can never miss an episode.

1:00.2

For the amazing story I've got for you today, we're going back to the Nauties,

1:03.1

to the creation of Vinted, the online marketplace.

1:06.1

It now has millions of members around the world.

1:08.6

I've been speaking to its co-founder.

1:13.7

It's about 2am, sometime in August 2008,

1:17.3

and we're at a house party in Lithuania.

1:20.0

21-year-old Milder Mudhkutte has just moved out of her mum's

1:23.3

into a flat in the capital Vilnius.

1:25.8

And she's moaning to everyone about how many belongings she has.

...

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