How I Make $1.2 Million A Year From This Podcast

The Diary Of A CEO with Steven Bartlett

FlightStory

Society & Culture, Business, Education

4.6 • 13.2K Ratings

🗓️ 23 August 2021

⏱️ 30 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

This week we’re doing something a bit different, and telling you everything you need to know about the business of podcasting. Have you ever wanted to know what goes into an episode of The Diary of a CEO? The truth of the relationship with our sponsors, the equipment we use, and where I want this podcast to go. Well, now’s your chance. This podcast has been an incredible journey, and I’m incredibly proud of what we’ve built. When I started this podcast, it was just me in my bedroom speaking alone into a microphone. Now, we’re the number one business podcast in Europe for over 40 consecutive weeks. Today, we step back to reflect on that journey. And yet, I’ve found that what inspired me to make the podcast then is the same what inspires me to make it now. I’ve always loved sharing incredible stories with you. I’ve always loved pulling out and sharing those little secrets in how people achieve - and maintain - success. And I still hope nobody’s listening, but if you are, then you keep this to yourself. Follow me: https://beacons.ai/diaryofaceo Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0	This week we're going to do something different on this podcast. This podcast is about this podcast.
0:06.4	So many of you've asked me questions about this podcast, how it works, how big the team is,
0:10.7	how we pick and find guests, how we make a successful
0:13.5	a successful social media channel or personal brand, and also how much
0:19.3	money you can make from a podcast. At the end of the day, I just sit here and talk. I get to have
0:25.8	interesting conversations with people. I genuinely find interesting. So I think people typically
0:30.8	assume that having a podcast is just a labor of love.
0:35.0	Now that is true, I don't do this for the money. I'm fortunate enough to have made a lot of money from the first company that I found did.
0:42.0	I do this because I love it.
0:44.4	Of all the things, of all the revenue streams I have in my life,
0:47.3	podcasting is my lowest financial return on the amount of time it takes me.
0:57.0	However, this podcast will make millions this year. So this week, I'm going to tell you the truth about everything.
1:01.0	After all, this podcast was founded on truth and honesty, and I've not seen
1:05.6	any other podcasters tell you the things that I'm about to tell you about this business,
1:09.6	about this medium, and about this industry. I'm going to show you exactly how much money I make from
1:15.1	this podcast, how I do it, how I did it, and how anyone else can do it too with six or seven simple
1:21.4	pieces of advice. I'm also going to tell you all the non-financial reasons you should start podcasting
1:27.0	even if it never makes you a penny and some of these things are things that I came to learn over time
1:32.0	some of the things I never ever expected, and some of the things, some of the upsides and benefits, non-financial, of starting a podcast, have quite honestly changed my life.
1:42.0	So without further ado, I'm Stephen Bartlett
1:44.5	and this is the dire of a CEO. I hope nobody's listening, but if you are,
1:48.8	then please keep this to yourself. So here's the thing. I started doing this podcast three or four years ago with a 90 pound microphone that I bought in Apple that I plugged into my laptop.
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